September 10, 2009 by bgrossman
The recent passage of the American Clean Energy and Security Act, better known as Waxman-Markey (named for its sponsors Rep. Henry Waxman (D-CA) and Rep. Ed Markey (D-MA)), marks the beginning of a long-term effort to rein in greenhouse gas emissions in the United States.
At the same time, to ensure a bright clean energy future for this country and to accelerate America’s transition to a clean energy economy, we want to acknowledge and applaud the actions of the following list of Senators, Members of Congress, a Governor, and political committees in different parts of the country, both national and local, who, working with Grossman Marketing Group, have adopted solid sustainable practices in terms of producing their direct mail and printed materials using 100% certified wind power, vegetable-based inks and recycled paper, and by adopting practices that are very much in keeping with the values and priorities of this landmark piece of legislation:
Only by reducing carbon emissions and greenhouse gases are we ever going to address the threat of global warming and improve the quality of life on our planet. These politicians are not only talking about it, but they are also “walking the walk” and living this vision by the actions which they have taken in their political mail, fundraising mail, etc.
Posted in green printing, sustainability | Tagged fundraising mail, sustainability, Waxman-Markey, wind power | 1 Comment »
July 2, 2009 by bgrossman
Front and back of Al Gore mailing.
My firm recently produced envelopes for a mailing on behalf of the Democratic Senatorial Campaign Committee for Nexus Direct, a full-service direct marketing agency located in Virginia Beach, VA.
This fundraising appeal, comprised of 1.9 million pieces, was signed by former Vice President Al Gore. In keeping with his unwavering commitment to fighting global warming, the envelopes that were used were produced using environmentally-sound practices, most notably recycled paper, containing 30% post-consumer waste, and 100% certified wind power.
The back of the envelope featured statistics on the following savings: trees, pounds of solid waste, pounds of greenhouse gases, gallons of wastewater and BTUs of energy.
Please click here to view the mailing, which features all relevant eco-logos and a union label, as well as a full environmental report of the savings realized by using the above-mentioned practices. The statistics are from the Environmental Defense Paper Calculator, which I have written about on numerous occasions as being an excellent resource, especially due to its independent and transparent nature.
Posted in Renewable Energy, green printing, paper, sustainability | Tagged Al Gore, Democratic Senatorial Campaign Committee, DSCC, envelope, Environmental Defense, green envelope, nexusdirect, Paper Calculator, post-consumer waste, recycled, union, union label, union printing, Vice President, wind power | 4 Comments »
June 26, 2009 by ldeslandes
By Lenora Deslandes (Green Marketing & Sustainability Practice, Grossman Marketing Group)
Sustainability and the environment have been my main areas of study for the past three years at Boston University. After speaking with professors about issues and serving as an active member of a wide array of sustainability initiatives on the BU campus, I decided it was important for my development to receive some real-world experience in the sustainability space. After researching businesses that valued and were leaders in sustainability, I was excited to find a home for the summer as an intern for Grossman Marketing Group. One of the many opportunities I have had so far was to attend the Green Business for Innovation Unconference, organized by Environmental Defense, on Monday, June 22.
This conference, or rather, unconference, was different than any other I’ve ever attended. There was no agenda upon arrival. No keynote speaker, no panel of experts. Instead, the topics of each of the 45-minute discussion sessions were decided upon at the beginning by everyone collectively and then led by a volunteer attendee. This may sound like a recipe for chaos, but in fact, it was quite the opposite. In all the sessions I attended (Practical Tools for Sustainability, Greening Small Businesses, and Big Business/Small Business Collaboration) the discussions were freeflowing yet managed to be relevant and interesting. And when the moderator, Odin Zackmin of DIG IN, popped in to give the five-minute warning, the conversation was neatly wrapped up and attendees exchanged contact information.
The tone during the conference was one of shared experiences, advice lending, and support – very different from the cut-throat world of business I had expected to encounter. As so eloquently put by Holly Fowler, senior director of corporate citizenship for Sodexo, “the new competitive advantage is the ability to share what you have done with others. It is no longer exclusivity.”
If there is any embodiment of this new path business is on, it is the unconference. There were about 85 participants representing all areas of business from large corporations like Citizens Bank and Stop & Shop to local activists and small business employees and even interns. Although all participants were different, it was clear from the start that everyone had the same goal: to engage in a meaningful conversation about sustainability issues and how they can be best addressed by businesses combining everyone’s experience and expertise.
Some of my key takeaways were:
- There needs to be a collaborative effort between big and small businesses to share best practices on how to become green
- The need for a central database of information and resources where businesses can connect with each other was repeatedly raised
- It’s important for businesses to motivate people to make green choices to ensure a long-term, sustainable future
The unconference brought to light many obstacles businesses face in addressing sustainability but also made it clear that a future of sustainable business practices being the norm is not only possible but well on its way.
Notes from most of the discussion sessions can be found here.
Posted in Data/Report, sustainability | Tagged Boston University, citizens bank, dig in, Environmental Defense, sodexo, Stop & Shop, sustainability, unconference | 5 Comments »
June 22, 2009 by bgrossman
Graphic Design USA Magazine published its annual survey on printing trends in the design industry this month. The survey includes a page titled The Impact of Environment Matters On Your Design and Purchasing Decisions?”
It is very clear that environmental issues are very important to designers and end-clients alike. Here are the key points made:
- Cost is always a concern, as there is a perception in the marketplace that environmentally-friendly papers cost more than typical products
- “Green” printed products are often used to support a broader organizational mission that includes sustainability
- As long as quality is not compromised, environmentally-friendly papers are preferred
I am quite proud that my colleague, Brendan O’Hara, was featured prominently in the survey. Brendan is a team leader at Grossman Marketing Group and manages some of our most complex print projects, and is well versed in the broad array of environmental issues facing our industry. Here’s what Brendan had to say:
“I spec FSC, windpower, carbon neutral, soy-based inks and recycled papers a lot. We are a very ‘green-oriented’ company. Even if the customer does not specifically request these printing attributes, we offer them as a value added option.”
Here’s a link to the entire page.
Posted in External Resources, PR, green printing, paper | Tagged Brendan O'Hara, carbon neutral, FSC, Graphic Design USA, green printing, grossman marketing group, paper, recycled, soy inks, wind power | 2 Comments »
June 21, 2009 by bgrossman
Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then. Here’s a link to the article.
As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s marketing and communications efforts (we have already sold more than a quarter billion envelopes made with 100% certified wind power over the past couple years). In fact, they are often the first component of a direct mail piece that a recipient sees, and it is important to take that opportunity to send a values-laden message through the materials/inks/energy that are used to produce the piece.
Obviously, using green practices for direct mail should be just one of the many sustainable business practices that organizations employ – otherwise they could be accused of greenwashing. However, given recent developments in technology, mailers can make their pieces more environmentally-friendly without adding much, if any, cost, which removes the most critical barrier to adoption. Research has demonstrated that consumers want to buy products from companies that do business in an environmentally-responsible manner. Marketing collateral is one way for organizations to demonstrate this commitment.
Here’s a link to the full article.
Posted in External Resources, green printing, paper, sustainability | Tagged best practices, Cone Inc., conscious consumers, going green, green marketing, green printing, greenwashing, grossman marketing group, soy inks, Sustainable Marketing, Target Marketing | 2 Comments »
June 11, 2009 by dgrossman
****Guest post from David Grossman (SVP, Grossman Marketing Group)****
When getting ready to print a piece of marketing collateral, there are many ways in which you can make it more environmentally friendly. None is more important than your paper selection.
There are a number of criteria by which you can evaluate your paper options:
- What percentage of post-consumer recycled content is contained in the paper?
- Is the paper made with 100% certified wind power?
- Is the paper FSC-certified (The FSC logo stands for Forest Stewardship Council, a group that works to ensure that the materials used are sourced responsibly. Each step in the chain (i.e. from forest to printer) must be traceable. The intent of the FSC system is to eliminate habitat destruction, water pollution, displacement of indigenous peoples and violence against people and wildlife that often accompanies logging)
- Is the paper process and elemental chlorine free?
While all of these factors combine to determine the eco-friendliness of a paper, the single most important factor is the percentage of post-consumer content. This indicates how much of the paper pulp comes from material that has been used by consumers, then reclaimed and reused, thereby eliminating the need for that portion of the paper to be made from virgin fiber.
Obviously the goal is 100% post-consumer waste (PCW). This means that no trees were used to make this paper. There are varying percentages of PCW contained in readily available commercial printing papers made by the major paper mills. Some of my favorites, which incorporate all of the aforementioned criteria are (in order of preference):
UNCOATED PAPER (all of these papers are 100% PCW):
Monadnock Astrolite PC 100
- This is arguably the most premium of all readily-available eco-friendly papers. The downside is that it is generally the most expensive
- It has gorgeous finish/printability
- Despite being 100% PCW, it is a bright white stock
Mohawk Options PC 100
- Very smooth finish
- Bright white shade
- Excellent Printability
- The one complaint I have heard is the occasional appearance of black specks throughout the sheet. This is a byproduct of the 100% PCW
Neenah Environment PC 100
- It can be slightly less readily available than Astrolite or Options
- Nice finish
- Nice shade of white
Rolland Enviro 100
- This paper is very affordable and performs admirably for a value sheet of paper
- Less smooth and less bright than the previously mentioned sheets
- Prevalent black specks
- Good for clients who want a paper with a more obvious recycled look/feel
COATED PAPER
Sappi LOE (Lustro Offset Environmental)
- Contains 30% PCW, which is the highest percentage available in readily-available commercial printing paper
- Beautiful finish
- Excellent printability
Chorus Art
- This imported sheet of paper has 50% recycled content with 25% PCW
- It is extremely cost-effective and performs at a level far beyond its price point
- Good finish
- Good printability
For comparison’s sake, a typical sheet of paper contains approximately 10% recycled content, which may or not be PCW. Please note that I didn’t mention any papers made by New Leaf Paper, despite their high degree of PCW. This is due to their unreliable availability, especially on the East Coast.
In this day and age, where environmental awareness has been significantly elevated, it is key to make decisions with sustainability in mind. There is no choice that has more of an environmental impact on your printing than paper selection.
Posted in green printing, paper | Tagged best practices, FSC, green printing, new leaf, Renewable Energy | Leave a Comment »
June 9, 2009 by bgrossman
I’m pleased to include a guest post from Katharine Randel, who is a staff member of the Marketing Unit at Harvard Business School, as well as a member of the school’s Green Team. I met Kathy earlier this year when I gave a presentation on green marketing and green business issues to the HBS Green Team (HBS is a client of our firm), and I was struck by her passion for and knowledge about sustainability issues.
I invited her to write an article on the work that the HBS Green Team is doing to help reduce the carbon footprint of the school, and I’m excited to feature her report below.
****
By Katharine Randel
When I began working at Harvard Business School several years ago, there was no paper recycling program. Dismayed at how much paper I was putting in the trash every day, I enthusiastically joined a group of MBA students spearheading an effort to bring paper recycling to campus as soon as I learned of their work. A few months later, recycling bins began appearing around campus, and today all offices have them. In the years following, several sustainability practices were added to the HBS campus (for example, solar panels were added to the roof of the gym); but as an administrative employee supporting faculty, I was not involved…until recently.
A few years ago, Meghan Duggan was hired as assistant director of mechanical, electrical, plumbing and sustainability projects. One of Meghan’s initiatives was to start an HBS Green Team of employees across all departments whose mission it is to establish a sense of environmental awareness throughout the HBS community. The goal of the Green Team is to effect a change in behavior among faculty and staff that leads to a reduction in water and energy consumption and waste generation. In January, I became the Green Team representative for a building of 250 faculty and staff.
This winter the Green Team held an energy competition in which ten office buildings on campus competed to reduce their energy consumption from the same time period the year prior. This year the overall campus reduction was 24,880 kWh for one month. The estimated monthly campus savings was $3,732 with an approximate reduction of 10.45 metric tons of carbon dioxide emissions. Ten-and-a-half metric tons is the equivalent of CO2 emissions from 1,186 gallons of gasoline consumed. If HBS faculty and staff maintained their energy-saving behavior for the rest of the year, we could save $44,784 and reduce CO2 emissions by 125.40 metric tons.
But the numerical results are only part of the story. Another goal of the competition was to raise awareness and educate faculty and staff about sustainable behaviors. In my building the competition has been surprisingly successful. Since the competition, more than 20 faculty and staff have offered suggestions for ways HBS could reduce its energy consumption. I circulate suggested behavioral changes back to the building inhabitants and contact various departments to follow up on suggestions. When people see me in the hall they now tell me the latest steps they’ve taken, confess their inaction, or tease me (one of my coworkers turned out the lights in the copy room — knowing I was in the room — to “conserve energy”). I am thrilled; every conversation and email tells me faculty and staff are more aware and the efforts of the Green Team are making a difference.
To learn more about Harvard Business School and Harvard University’s efforts towards environmental sustainability please see the following websites: HBS Business & Environment and Harvard Operations Services Sustainability.
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Katharine Randel is the Unit Coordinator for the Marketing Unit at Harvard Business School. In that role she collaborates with faculty to create strategies and programs that foster the unit’s cohesion and purpose. She has been passionate about improving the health of our natural environment since reading Rachel Carson’s Silent Spring in seventh grade. In addition to her HBS Green Team activities she has studied environmental management at Harvard Extension School and has been composting and growing organic fruit and vegetables for 19 years.
Posted in Data/Report, External Resources, sustainability | Tagged best practices, co2, environment, fossil fuels, going green, harvard, hbs, Renewable Energy, solar energy, sustainability | 1 Comment »
May 28, 2009 by bgrossman
I was honored and humbled to receive the 2009 New England Direct Marketing Association Prodigy Award, for my work in the green marketing and sustainability space. I received the award at the NEDMA 2009 Annual Conference held earlier this month at Bentley College in Waltham, Massachusetts.
According to NEDMA, the Prodigy Award is given each year to one marketing professional in New England under the age of 30 who has added the most to the art and science of direct marketing in the prior year. NEDMA started the award eight years ago to recognize some of the most talented young marketers in the region. During that time, members of organizations like Hill Holliday, Mullen, Oceanos and Vistaprint have been recognized for their expertise in areas including graphic design, direct mail and interactive media.
Many thanks to NEDMA for including me in this process and for all the work the organization does to help develop the next generation of marketing professionals in New England.
Please click here to read the full press release.
Posted in External Resources, PR, sustainability | Tagged green marketing, green printing, grossman marketing group, NEDMA, sustainability, wind power, zipcar | Leave a Comment »
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A friend of mine from Harvard Business School passed along the following list of books to aid one’s understanding of greentech, energy, and sustainability. This list was shared with members of the Harvard Business School Greentech and Sustainability Club earlier this week, and I’m pleased to share it with readers of Sustainable Ink:
