My firm recently produced envelopes for a mailing on behalf of the Democratic Senatorial Campaign Committee for Nexus Direct, a full-service direct marketing agency located in Virginia Beach, VA.
This fundraising appeal, comprised of 1.9 million pieces, was signed by former Vice President Al Gore. In keeping with his unwavering commitment to fighting global warming, the envelopes that were used were produced using environmentally-sound practices, most notably recycled paper, containing 30% post-consumer waste, and 100% certified wind power.
Please click here to view the mailing, which features all relevant eco-logos and a union label, as well as a full environmental report of the savings realized by using the above-mentioned practices. The statistics are from the Environmental Defense Paper Calculator, which I have written about on numerous occasions as being an excellent resource, especially due to its independent and transparent nature.
An excellent and concrete presentation of the constructive impact that thoughtful, ecologically-aware decisions have.
The next critical question is ‘how do quantify its benefits for the shareholders?” in less than a 15 volume set of detailed calculations. Is there a quantifiable “Green Marketing’ multiplier one may apply to dollars expended?
Good to see that people still know what they are talking about. So much BS around these days!
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