Here’s the third of four installments of our green marketing tips. These originally appeared in our our 100 Tips for Marketing Success, which we published earlier this year to mark our 100th anniversary. The two tips below focus on green design.
Sustainability can help drive the design process. Where possible we help our clients create marketing pieces that require fewer natural resources to produce.
- When designing a piece, always consider how the item will be produced. When sustainability is important, use colors that work well with vegetable-based inks on recycled paper.
- By designing a lighter, smaller piece, you can save energy, freight costs, as well as reduce the amount of paper used. This can also help keep postage costs down if the piece is being mailed.
A leading industry publication. Graphic Design USA (GDUSA), featured our design group, Studio G, for its sustainability expertise late last year. Here’s a link to the collection of agencies included. Here’s a link to download the profile of Grossman Marketing Group that GDUSA published.
To download the complete set of 100 tips, please click here.
Graphic Design USA, a leading industry magazine, published a Green Issue last fall which included some very useful resources for marketing professionals. They are releasing this year’s issue on October 15th. They distributed a preview e-newsletter yesterday and I was excited that my firm, Grossman Marketing Group, was included along with some other excellent design shops!
Some of the topics discussed by the featured design and marketing firms are:
- How is the recession impacting clients’ green efforts
- How and why did these firms become interested in sustainability
- Does Green help in sales and marketing
My response to question 3 was included in the e-newsletter. Here it is: “Definitely. It has been a huge differentiator for our business, especially since we were first-to-market in our region with a number of green innovations. Sustainability has become a key issue to organizations of all sizes, and they want to work with a design and production partner that is well versed in these practices.”
Please stay tuned for the full issue later this month.