Graphic Design USA, a leading industry magazine, published a Green Issue last fall which included some very useful resources for marketing professionals. They are releasing this year’s issue on October 15th. They distributed a preview e-newsletter yesterday and I was excited that my firm, Grossman Marketing Group, was included along with some other excellent design shops!
Some of the topics discussed by the featured design and marketing firms are:
- How is the recession impacting clients’ green efforts
- How and why did these firms become interested in sustainability
- Does Green help in sales and marketing
My response to question 3 was included in the e-newsletter. Here it is: “Definitely. It has been a huge differentiator for our business, especially since we were first-to-market in our region with a number of green innovations. Sustainability has become a key issue to organizations of all sizes, and they want to work with a design and production partner that is well versed in these practices.”
Please stay tuned for the full issue later this month.