By Heidi Quigley, Special Projects Associate, Grossman Marketing Group
Although there has been a prolonged period of silence on “Sustainable Ink,” Grossman Marketing Group (GMG) has been anything but quiet. We have continued to grow and develop as a company, maintaining our focus on environmental responsibility. In fact, our new Special Projects Associate, Heidi Quigley, who will be helping with this blog, just graduated from college with a minor in environmental studies. In collaboration with Heidi, we have come across several interesting articles recently and thought it would be beneficial to share them below:
E-waste is increasingly becoming an issue in this country, and many households are unsure of how to dispose of old computers, phones and other products. If you are looking for a responsible way to rid yourself of old electronics, The New York Times suggests contributing them to a recycling program. In addition, people are welcome to bring in used electronics to most Best Buy and Staples locations. You can even trade in old equipment for resale using Gazelle or Amazon. GMG has “The Big Green Box” in many locations around our offices so employees can easily drop these off at work, removing a barrier to recycling.
While some people are looking to recycle their used gadgets, social media tools are helping people create awareness of the environment and ways to improve it. One interesting tool we have seen recently is Litterati, a, photo gallery of litter that allows users to share their findings and engage with brands. Here’s a great video overview of the company.
Last month, President Obama announced his commitment to the environment through his Climate Action Plan. This proposal aims to reduce greenhouse gases, prepare the United States for the impact of climate change, and help other countries contribute to a cleaner future.
In addition to the Climate Action Plan, the Obama administration is in the process of deciding whether the Keystone XL Pipeline should move forward. The level of impact on the environment from the pipeline must be determined before any decision can be made.
As green marketing and eco-labels have proliferated, consumer confusion about environmental claims has grown exponentially. In fact, according to the EcoLabel Index, there are more than 400 “green labels” in existence, with the numbers constantly rising. Late last year, the F.T.C. unveiled the latest version of their Green Guides, new guidelines that all companies interested in marketing products as “eco-friendly” must comply with. According to our friends at Cone Communications, the “new Green Guides seek to address persistent consumer confusion, cautioning marketers against making broad environmental claims like ‘eco-friendly’ or ‘green’ that are difficult to substantiate.”
We hope these are helpful for you – we will continue to share interesting content and observations related to the environment, green business and green marketing in the weeks and months to come. Thanks for reading!