Despite the recessionary environment in which we live, companies and organizations shouldn’t lose sight of the importance of good environmental stewardship. My belief is that the truly committed will clearly be separated from the ones who were only interested in making green efforts while the economy was strong. More importantly, the choices these firms make now while the economy is down will have ramifications for years to come, not only on the environment, but also on their own corporate reputations and future profitability.
I came across an interesting article that touches upon similar points on Harvard Business Online, written by Andrew L. Shapiro, CEO of GreenOrder, and his colleague, David Gottesman.
Here’s a link to the full story.
I will be exploring this issue in greater detail over the months to come, as the broader economy continues to digest the financial crisis, and more data becomes available.