On this blog, my summer colleague, Lenora Deslandes, discussed her observations on the Environmental Defense Unconference in Boston. One of the main ideas she highlighted was the need for companies to share best practices in sustainability in order to advance our common good.
Therefore, I was excited to read in the New York Times this month about some recent collaborative efforts among large companies to share environmentally friendly innovations. The article, titled “Everybody In the Pool Of Green Innovation,” spotlighted two major initiatives:
- Eco-Patent Commons: According to the article’s author, Mary Tripsas, the Eco-Patent Commons was founded in 2008 and is a place where “Companies pledge environmental patents to the commons, and anyone can use them – free.”
- GreenXchange: A joint initiative between the Creative Commons, Best Buy and Nike to be launched next year that will allow companies to contribute patents and be able to charge licensing fees for interested parties.
It remains to be seen how successful either of these initiatives will be (there are only 100 patents currently shared on the Eco-Patent Commons, and the GreenXchange has yet to go live), but these developments are encouraging. As I have seen in my business and those of our clients, learning about the tactics and strategies other organizations are employing to operate in a sustainable way has the potential to add tremendous value and contribute to the level of dialogue and ideas exchanged both in individual firms as well as in our society as a whole.