The critical importance of transparency as part of sustainable communications – Ad Age

Transparency-720358As most of those who read Sustainable Ink regularly know, I’ve been an advocate for transparency in everything individuals and companies do.  I’m pleased to share an article that Diana Verde Nieto (CEO of Clownfish, a sustainability and communications consultancy based in the U.K.) wrote for Advertising Age, titled: The Four C’s of Survival: How Sustainable Communications Can Help You Get Through the Recession.

I’m glad to see that Diana shares and is promoting some of the values and principles that I have always believed are essential ingredients of a credible, robust sustainability program, and I hope you enjoy the article.

Here’s a downloadable version of the article.

Best wishes for a happy and healthy Memorial Day Holiday.

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