The Boston Business Journal has been publishing quick focus pieces on specific Boston-area businesses and the efforts they are taking to remain resilient during the recession. My firm was pleased to be spotlighted. Below is the article that appears in the Friday, 1/9/09 edition of the newspaper (I am also including a link):
Marketer: It pays to be green
Grossman Marketing Group plans to focus its sales pitch on companies looking to be — and save — green.
That is because most businesses do not believe that using environmentally friendly marketing products can actually be cheaper than traditional marketing materials, said Steve Grossman, president of Grossman Marketing.
“Most people still have a hard time getting around the fact that green products can be cost-comparable,” Grossman said. “We want to lead more aggressively the no-extra-cost factor.”
Overall, the 100-year old print and marketing-materials company hopes its green push will stave off the effects of the recession, as direct-mail spending has dropped off considerably during past downturns. Envelope and direct mail makes up about 40 percent of Grossman Marketing’s business and grew nearly 20 percent in 2007.
The company also plans to step up the consulting services offered by the business, providing sustainability and marketing advice to its clients at no charge.
“It strengthens the relationship with our customers. They see us as their partners to advance their sustainability initiatives, but also, especially in the short term, to reduce their cost basis,” Grossman said.
Growing the green marketing business is just one part of Grossman’s three-pronged strategy for this year. With its recent investment in Consolidated Marketing Solutions Inc. of Massachusetts, based in Wilmington, Grossman Marketing is stepping into the online branding and marketing business.
“They want to do business with like-minded companies,” Grossman said.
— Jackie Noblett
Here’s a link to the article: http://boston.bizjournals.com/boston/stories/2009/01/12/story14.html