Cone/Duke University: Cause Marketing Can Result In Sales Lift

Image courtesy of Cone

Cone, a leading marketing firm headquartered in Boston, recently published a report on cause marketing in conjunction with the firm’s 25th anniversary.  Cone turned to my firm, Grossman Marketing Group, to print it in the most environmentally-friendly way possible (100% certified wind power, 100% post-consumer recycled paper, and soy inks were all used).

As part of the publication, Cone featured a study it conducted along with Duke University’s Fuqua School of Business, on consumers’ feelings toward cause marketing.  According to the report, “aligning with a cause can positively impact actual consumer choice and exponentially drive sales.”

For a more in-depth article on the report, please see the write-up from our friends at Environmental Leader.

Please click here to download a full copy of the report.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s