BBMG, a national marketing firm, has published an interesting report (in conjunction with marketing partners Global Strategy Group and Bagatto) on “conscious consumers” and the impact they are having on marketing.

According to BBMG, the report “combines ethnographic research in three U.S. markets with a national survey of 2,007 adults to reveal how companies can reach, inspire and motivate today’s
savvy and values-driven consumers.

Below please find a link to a PDF of the report:

http://www.bbmg.com/pdfs/BBMG_Conscious_Consumer_White_Paper.pdf