Preview: BrightTALK Green Marketing Summit

brighttalk_logo_blackgreen_medI was flattered to be invited to present to the BrightTALK Green Marketing Summit tomorrow (Friday, 4/24).  BrightTALK is aiming to become the “YouTube for Business,” meaning they arrange targeted meetings/summits online and then store the webcasts so people can watch them in the future (upon registration).

According to the BrightTALK site, “This summit will help companies leverage the growing interest of consumers in purchasing products and services from companies with strong ‘green’ messages through understanding the need to develop a green marketing strategy. Summit attendees will gain insight from companies who have implemented successful green marketing initiatives and improve their understanding of why going green will help build a strong brand connection with their target audience.”

The summit will include representatives from companies like Intel and HP, as well as green marketing experts like Joel Makower, who runs GreenBiz, among other ventures.

My session, scheduled for 4 pm EST, is titled: Green Marketing: Bridging Theory & Practice – A Guide to Making Your Direct Marketing Efforts More Sustainable. To attend the summit, please click here.

Here’s a brief abstract on my talk from the BrightTALK site: “Please join Ben Grossman, Director of Grossman Marketing Group’s Green Marketing & Sustainability Practice, to learn about the latest trends in green marketing.  Specifically, Ben will discuss how the green movement is having an impact on communications, and will highlight ways to make your organization’s direct marketing efforts more sustainable and relevant to your constituents.  He will highlight creative ways that he and his colleagues have helped organizations like ZipCar, J.P. Morgan and the National Park Foundation, leverage green marketing techniques without adding any extra cost to the bottom line.”

There will be a live Q&A session, so I will be back with a full report over the next several days.

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