Advertising Age recently wrote a special report on the importance of strong relationships between marketing and sustainability officers. Although the sustainability officers play a leadership role in helping an organization be a good steward of the environment, the CMO is responsible for crafting the company’s communication strategy with its customers. Therefore, for a company to have a well-articulated green strategy, that is also backed up by substantive organizational action, these two departments/officers must work well together.
Here’s a link to the entire article. I found it to be an interesting read: Article
Illustration by Gary Neill, courtesy of Advertising Age.