On Friday, May 16, the Boston Business Journal hosted its first-ever Green Business Summit.
I attended the morning event, and was impressed with the program, which included a keynote speech by Cape Wind CEO Jim Gordon. Here’s a link to an article on his talk:
CEO of Suffolk Construction John Fish’s comments were particularly interesting and penetrating. He cited a number of steps that his firm had taken that I believe represent an excellent roadmap or model for all companies in terms of how to inculcate a commitment to green solutions and sustainability within their organization.
They included the following:
- Change the culture – it is important to help people think and act green. Fish said steps to make this possible can be as small as putting a blue recycling bin next to a black trash can at each employee’s desk, reminding them of environmental choices every day.
- Training – At Suffolk, this includes a 3-day course on green construction for employees
- Be a catalyst for change by bringing all parties together – In Suffolk’s case, this means architects, owners and subcontractors. In our business, it is designers, marketing professionals and senior management.
- Affordability – People need to overcome the perception that going green is more expensive. In the construction industry, a green building that is more energy-efficient can save money in the long run.
- If you can’t measure it, you can’t manage it – You need to create standards and specifics metrics by which to measure success.
- Create standards and specific measurements to reduce waste
For more coverage on the summit, please see the following article: