This site is dedicated to the exploration of sustainable marketing. Over the next generation, it will be critical to use the earth’s resources in the most thoughtful way, and a good first step is in the field of marketing services. Paper, inks and other materials are used in a significant way, most of which are produced using fossil fuels. If we are going to protect the environment, we should start with how we communicate.
About the author
Ben Grossman is Co-President of Grossman Marketing Group, where he founded the Green Marketing and Sustainability Practice. Grossman Marketing Group, a fourth-generation family business, is a full-service provider of integrated marketing solutions. He can be reached at bgrossman [at] grossmanmarketing [dot] com. You can also follow him on Twitter.
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