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Posts Tagged ‘wind power’

Trendwatching.com’s 12 eco-trends to watch

Posted in External Resources, sustainability, tagged , , , , , , , , , , on March 6, 2009 | Leave a Comment »

Hey all – I wanted to share this interesting briefing on Trendwatching.com about eco trends that present exciting opportunities for marketers and entrepreneurs. Trendwatching refers to these opportunities as an eco-bounty, and they provide the following definition: “ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic [...]

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Key findings from Direct Marketing Going Green panel

Posted in External Resources, PR, sustainability, tagged , , , , , , , , , on March 4, 2009 | 3 Comments »

As I wrote before, I was on a panel titled “DM Going Green – Separating Fact and Fiction” on January 13.  The session, which was organized by the New England Direct Marketing Association, was interesting and the conversation was lively. Floyd Kemske, who serves as Editor of NEDMA News and Creative Director at Amergent, wrote [...]

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EPA Revises Green Power Partnership Program Requirement

Posted in PR, Renewable Energy, sustainability, tagged , , , on March 1, 2009 | Leave a Comment »

I was glad to see that the U.S. Environmental Protection Agency (EPA) revised its Green Power Partnership program requirements last week.  The Green Power Partnership is a voluntary program that encourages the use of renewable energy in the United States. My firm was chosen to be a Green Power Partner in 2008 because we offset [...]

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News roundup – it’s about the wind

Posted in External Resources, PR, Renewable Energy, sustainability, Uncategorized, tagged , , , , , , , on January 27, 2009 | Leave a Comment »

As I have written in the past, renewable energy is critical to our nation’s future – not only from a carbon emissions perspective but also for national security reasons. My firm’s adoption of and support for renewable energy (we offset 100% of our energy with Green-e certified wind power through Renewable Choice, the firm that [...]

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Cape Wind one step closer to approval

Posted in External Resources, Renewable Energy, tagged , , on January 19, 2009 | Leave a Comment »

Cape Wind, the nation’s first proposed offshore wind farm, moved one step closer to final approval on Friday, when the Minerals Management Service (MMS) issued a favorable final review of the project. Please click here for a story in the Boston Globe. Please click here for the full report from MMS. Support for Cape Wind [...]

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Forbes.com: “How To Go Green And Stay Cost-Competitive”

Posted in PR, Renewable Energy, tagged , , on December 7, 2008 | 1 Comment »

Forbes ran a story Friday on how green practices can help businesses compete and succeed.  The reporter heard about our success with our wind power initiative, through which we’re able to help our clients produce their marketing communications materials with Green-e certified wind power at no extra cost, and included us in the article.  Below [...]

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Renewable energy and the economic slowdown

Posted in External Resources, Renewable Energy, sustainability, Uncategorized, tagged , , , , , on November 25, 2008 | 2 Comments »

Ever since the economy really began to weaken and gas prices approached $3/gallon and then $2/gallon, there has been much commentary on businesses making cutbacks and slowing their implementation of sustainability efforts.  I have written that this time of economic crisis will separate the companies that are truly committed to good environmental stewardship from those [...]

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Grassroots is the way to go: a look at GoGreen Somerville

Posted in External Resources, sustainability, tagged , , , , , on November 20, 2008 | 1 Comment »

My firm has become involved over the last several months with GoGreen Somerville, a coalition of businesses and non-profit organizations that leverage relationships, knowledge, and resources to green the Somerville businesses community.  I wrote a bit about this organization in May when it got a positive write-up in the Boston Globe. GoGreen Somerville, where my [...]

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A must read – Al Gore’s NYTimes column (11/9/2008)

Posted in External Resources, Renewable Energy, tagged , , , , on November 10, 2008 | 2 Comments »

Al Gore wrote an excellent column in the New York Times on Sunday, 11/9, in which he lays out a very clear and sensible five-part plan to get America to produce 100 percent of its electricity from carbon-free sources within 10 years.  Although he has launched the We Campaign which has pushed this goal, this [...]

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Alternative energy: striking a balance between caution and execution

Posted in External Resources, Renewable Energy, sustainability, tagged , , , , , on August 18, 2008 | 2 Comments »

There has been increasing news coverage of alternative energy, most notably due to the explosion in energy prices over the last couple years.  I saw two interesting articles over the last day, one from the conservative editorial pages of The Wall Street Journal, and the other from The New York Times. Please note – photo [...]

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