Target Marketing recently published an article titled “The Return of the Green Mail Debate,” which I wanted to share. The article’s premise is that during this economic downturn, sustainability is less important to marketers, and that once the economy rebounds there will be more interest from companies in being green in their marketing efforts.
I believe [...]
Posts Tagged ‘wind power’
Green mail in a down economy
Posted in Data/Report, green printing, tagged conscious consumers, going green, green marketing, recycled, Renewable Energy, soy inks, Sustainable Marketing, wind power on March 8, 2010 | 2 Comments »
Highlighting some best practice leaders in sustainable political communication
Posted in green printing, sustainability, tagged fundraising mail, sustainability, Waxman-Markey, wind power on September 10, 2009 | 1 Comment »
The recent passage of the American Clean Energy and Security Act, better known as Waxman-Markey (named for its sponsors Rep. Henry Waxman (D-CA) and Rep. Ed Markey (D-MA)), marks the beginning of a long-term effort to rein in greenhouse gas emissions in the United States.
At the same time, to ensure a bright clean energy future [...]
Unique Environmental Approach to Al Gore Mailing
Posted in Renewable Energy, green printing, paper, sustainability, tagged Al Gore, Democratic Senatorial Campaign Committee, DSCC, envelope, Environmental Defense, green envelope, nexusdirect, Paper Calculator, post-consumer waste, recycled, union, union label, union printing, Vice President, wind power on July 2, 2009 | 5 Comments »
My firm recently produced envelopes for a mailing on behalf of the Democratic Senatorial Campaign Committee for Nexus Direct, a full-service direct marketing agency located in Virginia Beach, VA.
This fundraising appeal, comprised of 1.9 million pieces, was signed by former Vice President Al Gore. In keeping with his unwavering commitment to fighting global warming, [...]
Graphic Design USA Survey on Impact of Environment on Design and Purchasing Decisions
Posted in External Resources, PR, green printing, paper, tagged Brendan O'Hara, carbon neutral, FSC, Graphic Design USA, green printing, grossman marketing group, paper, recycled, soy inks, wind power on June 22, 2009 | 2 Comments »
Graphic Design USA Magazine published its annual survey on printing trends in the design industry this month. The survey includes a page titled The Impact of Environment Matters On Your Design and Purchasing Decisions?”
It is very clear that environmental issues are very important to designers and end-clients alike. Here are the key points made:
Cost [...]
Recent award for green marketing leadership
Posted in External Resources, PR, sustainability, tagged green marketing, green printing, grossman marketing group, NEDMA, sustainability, wind power, zipcar on May 28, 2009 | Leave a Comment »
I was honored and humbled to receive the 2009 New England Direct Marketing Association Prodigy Award, for my work in the green marketing and sustainability space. I received the award at the NEDMA 2009 Annual Conference held earlier this month at Bentley College in Waltham, Massachusetts.
According to NEDMA, the Prodigy Award is given each year [...]
Report on Boston Business Journal Green Business Summit
Posted in External Resources, PR, sustainability, tagged Boston Business Journal, environment, going green, green marketing, green printing, grossman marketing group, wind power, zipcar on May 18, 2009 | 3 Comments »
As I wrote last month, my firm was honored to receive a green business award at the Boston Business Journal Green Business Summit. We were especially excited to be the only firm in the marketing services space to be recognized. Many thanks to our client, Zipcar, for nominating us.
The summit was held last Friday, 5/15/09, [...]
Report on New England clean energy firms
Posted in External Resources, Renewable Energy, sustainability, tagged cleantech, d'Arbeloff, global warming, Renewable Energy, wind power on April 24, 2009 | Leave a Comment »
I had the opportunity to hear Nick d’Arbeloff, president of the New England Clean Energy Council, give a talk on Thursday, April 23, titled: “The Case for Energy Transformation: Climate Change, Energy Security, and Global Fossil Fuel Supply.”
d’Arbeloff extensively discussed the causes of global warming and the need for more sustainable energy supplies. Near the [...]
Trendwatching.com’s 12 eco-trends to watch
Posted in External Resources, sustainability, tagged conscious consumers, environment, going green, green design, green marketing, Renewable Energy, solar energy, sustainability, Sustainable Marketing, Trendwatching.com, wind power on March 6, 2009 | Leave a Comment »
Hey all – I wanted to share this interesting briefing on Trendwatching.com about eco trends that present exciting opportunities for marketers and entrepreneurs.
Trendwatching refers to these opportunities as an eco-bounty, and they provide the following definition: “ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic quest [...]
Key findings from Direct Marketing Going Green panel
Posted in External Resources, PR, sustainability, tagged environment, FSC, going green, green printing, grossman marketing group, Renewable Energy, soy inks, sustainability, Sustainable Marketing, wind power on March 4, 2009 | 2 Comments »
As I wrote before, I was on a panel titled “DM Going Green – Separating Fact and Fiction” on January 13. The session, which was organized by the New England Direct Marketing Association, was interesting and the conversation was lively.
Floyd Kemske, who serves as Editor of NEDMA News and Creative Director at Amergent, wrote up [...]
EPA Revises Green Power Partnership Program Requirement
Posted in PR, Renewable Energy, sustainability, tagged environment, EPA, green marketing, wind power on March 1, 2009 | Leave a Comment »
I was glad to see that the U.S. Environmental Protection Agency (EPA) revised its Green Power Partnership program requirements last week. The Green Power Partnership is a voluntary program that encourages the use of renewable energy in the United States.
My firm was chosen to be a Green Power Partner in 2008 because we offset 100% [...]
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