As we approach the end of a very busy 2011, I’ve been seeing a lot of interesting year-end articles that I’ve been saving to read later. I thought it would be helpful to include a selection of them for you in one place: “A Manifesto for Sustainable Capitalism,” by Al Gore and David Blood, published [...]
Posts Tagged ‘wind power’
Some Good Year-End Sustainability Reading
Posted in Uncategorized, tagged Al Gore, Cape Wind, energy efficiency, Google, green marketing, lifecycle, Method, Packaging, paper, Product Stewardship, Renewable Energy, sustainable capitalism, transportation, wall street journal, wind power on December 29, 2011 | 1 Comment »
A Negative Tipping Point for FSC Certification
Posted in Green Marketing, green printing, paper, Procurement, Renewable Energy, sustainability, tagged FSC, green marketing, paper, recycled, Renewable Energy, soy inks, transparency, wind power on March 7, 2011 | 3 Comments »
Over the past few years, awareness has grown about FSC-certified papers and printing. FSC stands for Forest Stewardship Council, a group that works to ensure that the materials used are sourced responsibly. Each step in the chain (i.e. from forest to printer) must be traceable. The intent of the FSC system is to eliminate habitat [...]
Green Tips for Marketing Success: Part 4 of 4 (Green Printing)
Posted in 100 Tips, Green Marketing, green printing, paper, Renewable Energy, sustainability, tagged best practices, energy, Environmental Defense, FSC, going green, green marketing, green printing, grossman marketing group, paper, Paper Calculator, recycled, Renewable Energy, solar energy, soy inks, sustainability, Sustainable Marketing, wind power on September 7, 2010 | 1 Comment »
As I have written about on several occasions, my firm, Grossman Marketing Group, put together our 100 Tips for Marketing Success this year to mark our 100th anniversary. 21 of the 100 tips involve sustainability, and were broken into four categories: 1) General Sustainability, 2) Green Promotional Products, 3) Green Design, 4) Green Printing. I [...]
Green mail in a down economy
Posted in Data/Report, green printing, tagged conscious consumers, going green, green marketing, recycled, Renewable Energy, soy inks, Sustainable Marketing, wind power on March 8, 2010 | 5 Comments »
Target Marketing recently published an article titled “The Return of the Green Mail Debate,” which I wanted to share. The article’s premise is that during this economic downturn, sustainability is less important to marketers, and that once the economy rebounds there will be more interest from companies in being green in their marketing efforts. I [...]
Highlighting some best practice leaders in sustainable political communication
Posted in green printing, sustainability, tagged fundraising mail, sustainability, Waxman-Markey, wind power on September 10, 2009 | 1 Comment »
The recent passage of the American Clean Energy and Security Act, better known as Waxman-Markey (named for its sponsors Rep. Henry Waxman (D-CA) and Rep. Ed Markey (D-MA)), marks the beginning of a long-term effort to rein in greenhouse gas emissions in the United States. At the same time, to ensure a bright clean energy [...]
Unique Environmental Approach to Al Gore Mailing
Posted in green printing, paper, Renewable Energy, sustainability, tagged Al Gore, Democratic Senatorial Campaign Committee, DSCC, envelope, Environmental Defense, green envelope, nexusdirect, Paper Calculator, post-consumer waste, recycled, union, union label, union printing, Vice President, wind power on July 2, 2009 | 5 Comments »
My firm recently produced envelopes for a mailing on behalf of the Democratic Senatorial Campaign Committee for Nexus Direct, a full-service direct marketing agency located in Virginia Beach, VA. This fundraising appeal, comprised of 1.9 million pieces, was signed by former Vice President Al Gore. In keeping with his unwavering commitment to fighting global warming, [...]
Graphic Design USA Survey on Impact of Environment on Design and Purchasing Decisions
Posted in External Resources, green printing, paper, PR, tagged Brendan O'Hara, carbon neutral, FSC, Graphic Design USA, green printing, grossman marketing group, paper, recycled, soy inks, wind power on June 22, 2009 | 4 Comments »
Graphic Design USA Magazine published its annual survey on printing trends in the design industry this month. The survey includes a page titled The Impact of Environment Matters On Your Design and Purchasing Decisions?” It is very clear that environmental issues are very important to designers and end-clients alike. Here are the key points made: [...]
Recent award for green marketing leadership
Posted in External Resources, PR, sustainability, tagged green marketing, green printing, grossman marketing group, NEDMA, sustainability, wind power, zipcar on May 28, 2009 | Leave a Comment »
I was honored and humbled to receive the 2009 New England Direct Marketing Association Prodigy Award, for my work in the green marketing and sustainability space. I received the award at the NEDMA 2009 Annual Conference held earlier this month at Bentley College in Waltham, Massachusetts. According to NEDMA, the Prodigy Award is given each [...]
Report on Boston Business Journal Green Business Summit
Posted in External Resources, PR, sustainability, tagged Boston Business Journal, environment, going green, green marketing, green printing, grossman marketing group, wind power, zipcar on May 18, 2009 | 5 Comments »
As I wrote last month, my firm was honored to receive a green business award at the Boston Business Journal Green Business Summit. We were especially excited to be the only firm in the marketing services space to be recognized. Many thanks to our client, Zipcar, for nominating us. The summit was held last Friday, [...]
Report on New England clean energy firms
Posted in External Resources, Renewable Energy, sustainability, tagged cleantech, d'Arbeloff, global warming, Renewable Energy, wind power on April 24, 2009 | Leave a Comment »
I had the opportunity to hear Nick d’Arbeloff, president of the New England Clean Energy Council, give a talk on Thursday, April 23, titled: “The Case for Energy Transformation: Climate Change, Energy Security, and Global Fossil Fuel Supply.” d’Arbeloff extensively discussed the causes of global warming and the need for more sustainable energy supplies. Near [...]
GROSSMAN MARKETING GROUP
Tags
-
Top Posts
- Some Good Year-End Sustainability Reading
- Poland Spring's Missed Green Marketing Opportunity: A Discussion of Their New Eco-Sense Bottle
- Green Hotels: The Business Case for Sustainability
- Green business: chief sustainability officers, product innovation and employee education
- Cone/Duke University: Cause Marketing Can Result In Sales Lift
- About Sustainable Ink
- A focus on green printing
Archives
- December 2011
- July 2011
- June 2011
- March 2011
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- January 2010
- November 2009
- October 2009
- September 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- February 2007
- January 2007
