By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) We have written often at Sustainable Ink about the importance of transparency, as well as the need to account for the environmental impact throughout a product’s lifecycle. With that in mind, we are pleased to see a positive step taken by some well-known corporations. [...]
Posts Tagged ‘wall street journal’
Making Apparel Transparent: Companies Team Up to Measure Sustainability of Shoes, Clothes
Posted in Data/Report, External Resources, Green Marketing, Procurement, sustainability, tagged fossil fuels, sustainability, Sustainable Marketing, conscious consumers, green marketing, environment, wall street journal, going green, transparency, lifecycle, eco index, nike, Levi Strauss, Target, Energy Star, Timberland, Patagonia, Fast Company on July 28, 2010 | Leave a Comment »
WSJ: Interesting report on eco-logos and green marketing
Posted in External Resources, green printing, sustainability, tagged sustainability, Environmental Defense, Sustainable Marketing, conscious consumers, green marketing, wall street journal, green printing, FSC on April 1, 2009 | 3 Comments »
The Wall Street Journal has an interesting report in Thursday’s issue titled: “As Eco-Seals Proliferate, So Do Doubts.” The article discusses how a number of unregulated organizations that purport to verify “green” product claims have sprouted up, which only makes buying these products even more confusing for businesses and consumers. Here are the two main [...]
Alternative energy: striking a balance between caution and execution
Posted in External Resources, Renewable Energy, sustainability, tagged New York Times, Renewable Energy, solar energy, transmission lines, wall street journal, wind power on August 18, 2008 | 2 Comments »
There has been increasing news coverage of alternative energy, most notably due to the explosion in energy prices over the last couple years. I saw two interesting articles over the last day, one from the conservative editorial pages of The Wall Street Journal, and the other from The New York Times. Please note – photo [...]
WSJ: Firms Use Earth Day To Show Their Green Side
Posted in External Resources, tagged green marketing, wall street journal on April 29, 2008 | 1 Comment »
The Wall Street Journal ran an interesting article around Earth Day last week, stating: “As corporate America gets greener, Earth Day is following the path of Valentine’s Day, Easter and Christmas, and turning into a corporate marketing opportunity. But instead of advertising chocolates or toys, companies are selling themselves and their greenness — and often, [...]
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