Over the past few years, awareness has grown about FSC-certified papers and printing. FSC stands for Forest Stewardship Council, a group that works to ensure that the materials used are sourced responsibly. Each step in the chain (i.e. from forest to printer) must be traceable. The intent of the FSC system is to eliminate habitat [...]
Posts Tagged ‘transparency’
A Negative Tipping Point for FSC Certification
Posted in Green Marketing, green printing, paper, Procurement, Renewable Energy, sustainability, tagged FSC, green marketing, paper, recycled, Renewable Energy, soy inks, transparency, wind power on March 7, 2011 | 3 Comments »
Making Apparel Transparent: Companies Team Up to Measure Sustainability of Shoes, Clothes
Posted in Data/Report, External Resources, Green Marketing, Procurement, sustainability, tagged conscious consumers, eco index, Energy Star, environment, Fast Company, fossil fuels, going green, green marketing, Levi Strauss, lifecycle, nike, Patagonia, sustainability, Sustainable Marketing, Target, Timberland, transparency, wall street journal on July 28, 2010 | 3 Comments »
By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) We have written often at Sustainable Ink about the importance of transparency, as well as the need to account for the environmental impact throughout a product’s lifecycle. With that in mind, we are pleased to see a positive step taken by some well-known corporations. [...]
Green Tips for Marketing Success: Part 1 of 4
Posted in 100 Tips, Data/Report, Green Marketing, tagged employee education, revenue, sustainability, transparency on June 30, 2010 | 3 Comments »
My firm, Grossman Marketing Group, put together our 100 Tips for Marketing Success earlier this year to mark our 100th anniversary. Over the last century, we have learned a lot about what helps make our customers look good, so we thought we’d share what we’ve learned. 21 of the 100 tips involve sustainability, and over [...]
Poland Spring’s Missed Green Marketing Opportunity: A Discussion of Their New Eco-Sense Bottle
Posted in Data/Report, Green Marketing, sustainability, tagged Cone Inc., eco-logo, green marketing, greenwashing, Poland Spring, Terrachoice, transparency on April 25, 2010 | 12 Comments »
My company is a Poland Spring customer. We receive frequent deliveries of their 5-gallon water bottles for various water coolers stationed around our office. Last week, I noticed that the bottle had changed. It is now made of a darker blue plastic, and has a slightly different shape. When I looked closer, I saw that [...]
Best practices in green printing: quantifying the benefits of going green – part 2
Posted in green printing, sustainability, tagged Environmental Defense, green printing, League of Conservation Voters, Massachusetts Leagoe of Environmental Voters, quantify, transparency on September 3, 2008 | Leave a Comment »
I frequently encourage clients as well as readers of my blog to be transparent about the environmental savings derived from “going green” with their marketing and communications. My firm works with the Massachusetts League of Environmental Voters (MLEV), whose mission is to advocate for sound environmental policies and to elect pro-environmental candidates who will adopt [...]
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