I had the privilege of serving as a panelist this spring on a webinar put together by Target Marketing Magazine, titled, “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I spoke alongside an excellent group of panelists who covered a wide range of key issues related to green [...]
Posts Tagged ‘Terrachoice’
Presentation Available from Target Marketing “Green Marketing Without Greenwashing” Webinar
Posted in External Resources, sustainability, tagged FTC, green marketing, greenwashing, paper, Target Marketing, Terrachoice, webinar on July 12, 2010 | 2 Comments »
Poland Spring’s Missed Green Marketing Opportunity: A Discussion of Their New Eco-Sense Bottle
Posted in Data/Report, Green Marketing, sustainability, tagged Cone Inc., eco-logo, green marketing, greenwashing, Poland Spring, Terrachoice, transparency on April 25, 2010 | 12 Comments »
My company is a Poland Spring customer. We receive frequent deliveries of their 5-gallon water bottles for various water coolers stationed around our office. Last week, I noticed that the bottle had changed. It is now made of a darker blue plastic, and has a slightly different shape. When I looked closer, I saw that [...]
Report from Target Marketing “Green Marketing Without Greenwashing” Webinar
Posted in External Resources, PR, tagged FTC, green marketing, greenwashing, paper, Target Marketing, Terrachoice, webinar on April 15, 2010 | 4 Comments »
I had the opportunity to serve as a panelist last week in Target Marketing Magazine’s webinar, “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I spoke alongside an excellent group of panelists who covered a wide range of key issues around green marketing [they included Scot Case, Vice [...]
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