I had the privilege of guest lecturing at Tufts University in late February to a class titled “Social Marketing.” I focused my presentation on green marketing and sustainability, with a particular emphasis on the importance of transparency. In addition, I spent some time on product lifecycle management, which I’ve been interested in for a while, [...]
Posts Tagged ‘Terrachoice’
Green Marketing Presentation to Tufts University
Posted in Data/Report, Green Marketing, PR, Procurement, sustainability, tagged Al Gore, best practices, Democratic Senatorial Campaign Committee, eco-logo, Environmental Defense, green marketing, greenbiz, greenlist, greenwashing, Paper Calculator, Poland Spring, product lifecycle, Product Stewardship, sc johnson, Staples, Terrachoice, tide, transparency, wal-mart, windex on April 1, 2012 | Leave a Comment »
Presentation Available from Target Marketing “Green Marketing Without Greenwashing” Webinar
Posted in External Resources, sustainability, tagged FTC, green marketing, greenwashing, paper, Target Marketing, Terrachoice, webinar on July 12, 2010 | 2 Comments »
I had the privilege of serving as a panelist this spring on a webinar put together by Target Marketing Magazine, titled, “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I spoke alongside an excellent group of panelists who covered a wide range of key issues related to green [...]
Poland Spring’s Missed Green Marketing Opportunity: A Discussion of Their New Eco-Sense Bottle
Posted in Data/Report, Green Marketing, sustainability, tagged Cone Inc., eco-logo, green marketing, greenwashing, Poland Spring, Terrachoice, transparency on April 25, 2010 | 14 Comments »
My company is a Poland Spring customer. We receive frequent deliveries of their 5-gallon water bottles for various water coolers stationed around our office. Last week, I noticed that the bottle had changed. It is now made of a darker blue plastic, and has a slightly different shape. When I looked closer, I saw that [...]
Report from Target Marketing “Green Marketing Without Greenwashing” Webinar
Posted in External Resources, PR, tagged FTC, green marketing, greenwashing, paper, Target Marketing, Terrachoice, webinar on April 15, 2010 | 4 Comments »
I had the opportunity to serve as a panelist last week in Target Marketing Magazine’s webinar, “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I spoke alongside an excellent group of panelists who covered a wide range of key issues around green marketing [they included Scot Case, Vice [...]
GROSSMAN MARKETING GROUP
Tags
-
Top Posts
- Poland Spring's Missed Green Marketing Opportunity: A Discussion of Their New Eco-Sense Bottle
- Excellent list of books on Greentech, Energy, and Sustainability - from the Harvard Business School Greentech and Sustainability Club
- A focus on green printing
- Green business: chief sustainability officers, product innovation and employee education
- Direct Mail Insight: Green Envelopes and the Big Picture
- Green is Lean: An Inside Look at Sustainable Purchasing at DHL Americas
- Green Marketing Presentation to Tufts University
- Making Apparel Transparent: Companies Team Up to Measure Sustainability of Shoes, Clothes
- A Negative Tipping Point for FSC Certification
- Environmental Defense Paper Caluculator
Archives
- April 2012
- December 2011
- July 2011
- June 2011
- March 2011
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- January 2010
- November 2009
- October 2009
- September 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- February 2007
- January 2007
