I had the privilege of serving as a panelist this spring on a webinar put together by Target Marketing Magazine, titled, “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I spoke alongside an excellent group of panelists who covered a wide range of key issues related to green [...]
Posts Tagged ‘Target Marketing’
Presentation Available from Target Marketing “Green Marketing Without Greenwashing” Webinar
Posted in External Resources, sustainability, tagged FTC, green marketing, greenwashing, paper, Target Marketing, Terrachoice, webinar on July 12, 2010 | 2 Comments »
Report from Target Marketing “Green Marketing Without Greenwashing” Webinar
Posted in External Resources, PR, tagged FTC, green marketing, greenwashing, paper, Target Marketing, Terrachoice, webinar on April 15, 2010 | 4 Comments »
I had the opportunity to serve as a panelist last week in Target Marketing Magazine’s webinar, “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I spoke alongside an excellent group of panelists who covered a wide range of key issues around green marketing [they included Scot Case, Vice [...]
Direct Mail Insight: Green Envelopes and the Big Picture
Posted in External Resources, green printing, paper, sustainability, tagged best practices, Cone Inc., conscious consumers, going green, green marketing, green printing, greenwashing, grossman marketing group, soy inks, Sustainable Marketing, Target Marketing on June 21, 2009 | 6 Comments »
Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then. Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]
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