Target Marketing recently published an article titled “The Return of the Green Mail Debate,” which I wanted to share. The article’s premise is that during this economic downturn, sustainability is less important to marketers, and that once the economy rebounds there will be more interest from companies in being green in their marketing efforts.
I believe [...]
Posts Tagged ‘Sustainable Marketing’
Green mail in a down economy
Posted in Data/Report, green printing, tagged conscious consumers, going green, green marketing, recycled, Renewable Energy, soy inks, Sustainable Marketing, wind power on March 8, 2010 | 2 Comments »
Direct Mail Insight: Green Envelopes and the Big Picture
Posted in External Resources, green printing, paper, sustainability, tagged best practices, Cone Inc., conscious consumers, going green, green marketing, green printing, greenwashing, grossman marketing group, soy inks, Sustainable Marketing, Target Marketing on June 21, 2009 | 4 Comments »
Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then. Here’s a link to the article.
As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s marketing [...]
Ad Age: Green-Marketing Revolution Defies Economic Downturn
Posted in Data/Report, External Resources, sustainability, tagged advertising age, conscious consumers, going green, green marketing, Poll, Seventh Generation, sustainability, Sustainable Marketing on April 21, 2009 | Leave a Comment »
This week’s Advertising Age features a very interesting and timely (Earth Day is this week) article, titled “Green-Marketing Revolution Defies Economic Downturn.” The writer, Jack Neff, starts off the article with the following statement: “Green marketing is turning out to be surprisingly recession-proof.”
Neff points to product launch and sales data that indicate that even during [...]
WSJ: Interesting report on eco-logos and green marketing
Posted in External Resources, green printing, sustainability, tagged conscious consumers, Environmental Defense, FSC, green marketing, green printing, sustainability, Sustainable Marketing, wall street journal on April 1, 2009 | 3 Comments »
The Wall Street Journal has an interesting report in Thursday’s issue titled: “As Eco-Seals Proliferate, So Do Doubts.” The article discusses how a number of unregulated organizations that purport to verify “green” product claims have sprouted up, which only makes buying these products even more confusing for businesses and consumers.
Here are the two main points [...]
Trendwatching.com’s 12 eco-trends to watch
Posted in External Resources, sustainability, tagged conscious consumers, environment, going green, green design, green marketing, Renewable Energy, solar energy, sustainability, Sustainable Marketing, Trendwatching.com, wind power on March 6, 2009 | Leave a Comment »
Hey all – I wanted to share this interesting briefing on Trendwatching.com about eco trends that present exciting opportunities for marketers and entrepreneurs.
Trendwatching refers to these opportunities as an eco-bounty, and they provide the following definition: “ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic quest [...]
Key findings from Direct Marketing Going Green panel
Posted in External Resources, PR, sustainability, tagged environment, FSC, going green, green printing, grossman marketing group, Renewable Energy, soy inks, sustainability, Sustainable Marketing, wind power on March 4, 2009 | 2 Comments »
As I wrote before, I was on a panel titled “DM Going Green – Separating Fact and Fiction” on January 13. The session, which was organized by the New England Direct Marketing Association, was interesting and the conversation was lively.
Floyd Kemske, who serves as Editor of NEDMA News and Creative Director at Amergent, wrote up [...]
About this blog
Posted in About, tagged Sustainable Marketing on January 14, 2007 | Leave a Comment »
This site is dedicated to the exploration of sustainable marketing. Over the next generation, it will be critical to use the earth’s resources in the most thoughtful way, and a good first step is in the field of marketing services. Paper, inks and other materials are used in a significant way, most of which [...]
