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Posts Tagged ‘Sustainable Marketing’

Green mail in a down economy

Posted in Data/Report, green printing, tagged , , , , , , , on March 8, 2010 | 2 Comments »

Target Marketing recently published an article titled “The Return of the Green Mail Debate,” which I wanted to share.  The article’s premise is that during this economic downturn, sustainability is less important to marketers, and that once the economy rebounds there will be more interest from companies in being green in their marketing efforts.
I believe [...]

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Direct Mail Insight: Green Envelopes and the Big Picture

Posted in External Resources, green printing, paper, sustainability, tagged , , , , , , , , , , on June 21, 2009 | 4 Comments »

Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then.  Here’s a link to the article.
As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s marketing [...]

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Ad Age: Green-Marketing Revolution Defies Economic Downturn

Posted in Data/Report, External Resources, sustainability, tagged , , , , , , , on April 21, 2009 | Leave a Comment »

This week’s Advertising Age features a very interesting and timely (Earth Day is this week) article, titled “Green-Marketing Revolution Defies Economic Downturn.” The writer, Jack Neff, starts off the article with the following statement: “Green marketing is turning out to be surprisingly recession-proof.”
Neff points to product launch and sales data that indicate that even during [...]

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WSJ: Interesting report on eco-logos and green marketing

Posted in External Resources, green printing, sustainability, tagged , , , , , , , on April 1, 2009 | 3 Comments »

The Wall Street Journal has an interesting report in Thursday’s issue titled: “As Eco-Seals Proliferate, So Do Doubts.” The article discusses how a number of unregulated organizations that purport to verify “green” product claims have sprouted up, which only makes buying these products even more confusing for businesses and consumers.
Here are the two main points [...]

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Trendwatching.com’s 12 eco-trends to watch

Posted in External Resources, sustainability, tagged , , , , , , , , , , on March 6, 2009 | Leave a Comment »

Hey all – I wanted to share this interesting briefing on Trendwatching.com about eco trends that present exciting opportunities for marketers and entrepreneurs.
Trendwatching refers to these opportunities as an eco-bounty, and they provide the following definition: “ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic quest [...]

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Key findings from Direct Marketing Going Green panel

Posted in External Resources, PR, sustainability, tagged , , , , , , , , , on March 4, 2009 | 2 Comments »

As I wrote before, I was on a panel titled “DM Going Green – Separating Fact and Fiction” on January 13.  The session, which was organized by the New England Direct Marketing Association, was interesting and the conversation was lively.
Floyd Kemske, who serves as Editor of NEDMA News and Creative Director at Amergent, wrote up [...]

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About this blog

Posted in About, tagged on January 14, 2007 | Leave a Comment »

This site is dedicated to the exploration of sustainable marketing. Over the next generation, it will be critical to use the earth’s resources in the most thoughtful way, and a good first step is in the field of marketing services. Paper, inks and other materials are used in a significant way, most of which [...]

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