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Posts Tagged ‘sustainability’

Highlights of Ceres Roadmap to Sustainability

Posted in Data/Report, sustainability, tagged , , , , , , on June 27, 2010 | 1 Comment »

By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) Ceres’ report, titled “21st Century Corporation: The Ceres Roadmap to Sustainability” which it released earlier this spring, contains noteworthy proposals for corporate governance and green marketing.  As a network of investors, environmental organizations and public interest groups, Ceres incorporates the private sector perspective into [...]

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Green business: chief sustainability officers, product innovation and employee education

Posted in External Resources, sustainability, tagged , , , , , on January 15, 2010 | 2 Comments »

An interesting article was posted on CNBC.com last week by Aman Singh, who is an editor with Vault and works with Fortune 500 companies on reporting their diversity recruitment strategies and initiatives.  The piece started: Let’s face it. Even though nothing came out of Copenhagen, awareness of easily avoidable phrases like “climate change,” “green careers,” [...]

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Follow up to key idea from the Environmental Defense Unconference: Corporate Collaboration on Sustainability

Posted in External Resources, sustainability, tagged , , , , , on November 15, 2009 | Leave a Comment »

On this blog, my summer colleague, Lenora Deslandes, discussed her observations on the Environmental Defense Unconference in Boston.  One of the main ideas she highlighted was the need for companies to share best practices in sustainability in order to advance our common good. Therefore, I was excited to read in the New York Times this [...]

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Excellent list of books on Greentech, Energy, and Sustainability – from the Harvard Business School Greentech and Sustainability Club

Posted in External Resources, sustainability, tagged , , , , , , , on October 22, 2009 | 2 Comments »

A friend of mine from Harvard Business School passed along the following list of books to aid one’s understanding of greentech, energy, and sustainability.  This list was shared with members of the Harvard Business School Greentech and Sustainability Club earlier this week, and I’m pleased to share it with readers of Sustainable Ink: General Cradle [...]

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Preview of Graphic Design USA’s Green Issue

Posted in External Resources, tagged , , , , , on October 1, 2009 | Leave a Comment »

Graphic Design USA, a leading industry magazine, published a Green Issue last fall which included some very useful resources for marketing professionals.  They are releasing this year’s issue on October 15th.  They distributed a preview e-newsletter yesterday and I was excited that my firm, Grossman Marketing Group, was included along with some other excellent design [...]

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Highlighting some best practice leaders in sustainable political communication

Posted in green printing, sustainability, tagged , , , on September 10, 2009 | 1 Comment »

The recent passage of the American Clean Energy and Security Act, better known as Waxman-Markey (named for its sponsors Rep. Henry Waxman (D-CA) and Rep. Ed Markey (D-MA)), marks the beginning of a long-term effort to rein in greenhouse gas emissions in the United States. At the same time, to ensure a bright clean energy [...]

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Highlights from Environmental Defense Green Business Unconference

Posted in Data/Report, sustainability, tagged , , , , , , , on June 26, 2009 | 6 Comments »

By Lenora Deslandes (Green Marketing & Sustainability Practice, Grossman Marketing Group) Sustainability and the environment have been my main areas of study for the past three years at Boston University. After speaking with professors about issues and serving as an active member of a wide array of sustainability initiatives on the BU campus, I decided [...]

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An inside look at the greening of Harvard Business School

Posted in Data/Report, External Resources, sustainability, tagged , , , , , , , , , on June 9, 2009 | 2 Comments »

I’m pleased to include a guest post from Katharine Randel, who is a staff member of the Marketing Unit at Harvard Business School, as well as a member of the school’s Green Team.  I met Kathy earlier this year when I gave a presentation on green marketing and green business issues to the HBS Green [...]

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Recent award for green marketing leadership

Posted in External Resources, PR, sustainability, tagged , , , , , , on May 28, 2009 | Leave a Comment »

I was honored and humbled to receive the 2009 New England Direct Marketing Association Prodigy Award, for my work in the green marketing and sustainability space.  I received the award at the NEDMA 2009 Annual Conference held earlier this month at Bentley College in Waltham, Massachusetts. According to NEDMA, the Prodigy Award is given each [...]

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The critical importance of transparency as part of sustainable communications – Ad Age

Posted in Data/Report, External Resources, sustainability, tagged , , , , on May 22, 2009 | Leave a Comment »

As most of those who read Sustainable Ink regularly know, I’ve been an advocate for transparency in everything individuals and companies do.  I’m pleased to share an article that Diana Verde Nieto (CEO of Clownfish, a sustainability and communications consultancy based in the U.K.) wrote for Advertising Age, titled: The Four C’s of Survival: How [...]

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