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Posts Tagged ‘sustainability’

Making Apparel Transparent: Companies Team Up to Measure Sustainability of Shoes, Clothes

Posted in Data/Report, External Resources, Green Marketing, Procurement, sustainability, tagged , , , , , , , , , , , , , , , , , on July 28, 2010 | Leave a Comment »

By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) We have written often at Sustainable Ink about the importance of transparency, as well as the need to account for the environmental impact throughout a product’s lifecycle.  With that in mind, we are pleased to see a positive step taken by some well-known corporations. [...]

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Green is Lean: An Inside Look at Sustainable Purchasing at DHL Americas

Posted in Procurement, sustainability, tagged , , , , , , , , , , on July 26, 2010 | 1 Comment »

In our effort to explore green business issues and the impact sustainability has on organizations’ purchasing patterns, we are proud to interview  Wayne Evans, Senior Vice President for Procurement, the Americas, DHL.  During the interview, Wayne reflected on his team’s commitment to sustainability, and how he and his colleagues have found that green business practices [...]

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Green Tips for Marketing Success: Part 1 of 4

Posted in 100 Tips, Data/Report, Green Marketing, tagged , , , on June 30, 2010 | 2 Comments »

My firm, Grossman Marketing Group, put together our 100 Tips for Marketing Success earlier this year to mark our 100th anniversary.  Over the last century, we have learned a lot about what helps make our customers look good, so we thought we’d share what we’ve learned. 21 of the 100 tips involve sustainability, and over [...]

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Whole Foods/Cork ReHarvest Partnership: A Best Practice in Product Lifecycle Management

Posted in Data/Report, Green Facilities, sustainability, tagged , , , , , , , , on June 28, 2010 | 1 Comment »

Earlier this spring, Whole Foods Market and Cork ReHarvest announced a partnership to allow Whole Foods customers to leave wine corks in drop boxes in all Whole Foods stores in the United States, Canada and the United Kingdomto be recycled.  This is an interesting program with a great focus on the lifecycle of products. Although [...]

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Highlights of Ceres Roadmap to Sustainability

Posted in Data/Report, sustainability, tagged , , , , , , on June 27, 2010 | 1 Comment »

By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) Ceres’ report, titled “21st Century Corporation: The Ceres Roadmap to Sustainability” which it released earlier this spring, contains noteworthy proposals for corporate governance and green marketing.  As a network of investors, environmental organizations and public interest groups, Ceres incorporates the private sector perspective into [...]

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Green business: chief sustainability officers, product innovation and employee education

Posted in External Resources, sustainability, tagged , , , , , on January 15, 2010 | 2 Comments »

An interesting article was posted on CNBC.com last week by Aman Singh, who is an editor with Vault and works with Fortune 500 companies on reporting their diversity recruitment strategies and initiatives.  The piece started: Let’s face it. Even though nothing came out of Copenhagen, awareness of easily avoidable phrases like “climate change,” “green careers,” [...]

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Follow up to key idea from the Environmental Defense Unconference: Corporate Collaboration on Sustainability

Posted in External Resources, sustainability, tagged , , , , , on November 15, 2009 | Leave a Comment »

On this blog, my summer colleague, Lenora Deslandes, discussed her observations on the Environmental Defense Unconference in Boston.  One of the main ideas she highlighted was the need for companies to share best practices in sustainability in order to advance our common good. Therefore, I was excited to read in the New York Times this [...]

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Excellent list of books on Greentech, Energy, and Sustainability – from the Harvard Business School Greentech and Sustainability Club

Posted in External Resources, sustainability, tagged , , , , , , , on October 22, 2009 | 2 Comments »

A friend of mine from Harvard Business School passed along the following list of books to aid one’s understanding of greentech, energy, and sustainability.  This list was shared with members of the Harvard Business School Greentech and Sustainability Club earlier this week, and I’m pleased to share it with readers of Sustainable Ink: General Cradle [...]

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Preview of Graphic Design USA’s Green Issue

Posted in External Resources, tagged , , , , , on October 1, 2009 | Leave a Comment »

Graphic Design USA, a leading industry magazine, published a Green Issue last fall which included some very useful resources for marketing professionals.  They are releasing this year’s issue on October 15th.  They distributed a preview e-newsletter yesterday and I was excited that my firm, Grossman Marketing Group, was included along with some other excellent design [...]

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Highlighting some best practice leaders in sustainable political communication

Posted in green printing, sustainability, tagged , , , on September 10, 2009 | 1 Comment »

The recent passage of the American Clean Energy and Security Act, better known as Waxman-Markey (named for its sponsors Rep. Henry Waxman (D-CA) and Rep. Ed Markey (D-MA)), marks the beginning of a long-term effort to rein in greenhouse gas emissions in the United States. At the same time, to ensure a bright clean energy [...]

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