The response to my post from yesterday, “A Negative Tipping Point for FSC Certification,” has been overwhelming. In my 4 years of blogging, it has been far and away the most widely-read and distributed post. Most notably, it was picked up by Ecopreneurist, a leading green business news website, which you can view here. I [...]
Posts Tagged ‘soy inks’
Post From Yesterday on FSC Picked Up Nationally
Posted in Green Marketing, green printing, paper, sustainability, tagged FSC, green printing, recycled, Renewable Energy, soy inks on March 8, 2011 | 2 Comments »
A Negative Tipping Point for FSC Certification
Posted in Green Marketing, green printing, paper, Procurement, Renewable Energy, sustainability, tagged FSC, green marketing, paper, recycled, Renewable Energy, soy inks, transparency, wind power on March 7, 2011 | 3 Comments »
Over the past few years, awareness has grown about FSC-certified papers and printing. FSC stands for Forest Stewardship Council, a group that works to ensure that the materials used are sourced responsibly. Each step in the chain (i.e. from forest to printer) must be traceable. The intent of the FSC system is to eliminate habitat [...]
Green Tips for Marketing Success: Part 4 of 4 (Green Printing)
Posted in 100 Tips, Green Marketing, green printing, paper, Renewable Energy, sustainability, tagged best practices, energy, Environmental Defense, FSC, going green, green marketing, green printing, grossman marketing group, paper, Paper Calculator, recycled, Renewable Energy, solar energy, soy inks, sustainability, Sustainable Marketing, wind power on September 7, 2010 | 1 Comment »
As I have written about on several occasions, my firm, Grossman Marketing Group, put together our 100 Tips for Marketing Success this year to mark our 100th anniversary. 21 of the 100 tips involve sustainability, and were broken into four categories: 1) General Sustainability, 2) Green Promotional Products, 3) Green Design, 4) Green Printing. I [...]
Green Tips for Marketing Success: Part 3 of 4 (Green Design)
Posted in 100 Tips, Green Marketing, green printing, paper, tagged best practices, GDUSA, green design, green printing, recycled, soy inks on August 31, 2010 | Leave a Comment »
Here’s the third of four installments of our green marketing tips. These originally appeared in our our 100 Tips for Marketing Success, which we published earlier this year to mark our 100th anniversary. The two tips below focus on green design. Sustainability can help drive the design process. Where possible we help our clients create [...]
Green mail in a down economy
Posted in Data/Report, green printing, tagged conscious consumers, going green, green marketing, recycled, Renewable Energy, soy inks, Sustainable Marketing, wind power on March 8, 2010 | 5 Comments »
Target Marketing recently published an article titled “The Return of the Green Mail Debate,” which I wanted to share. The article’s premise is that during this economic downturn, sustainability is less important to marketers, and that once the economy rebounds there will be more interest from companies in being green in their marketing efforts. I [...]
Graphic Design USA Survey on Impact of Environment on Design and Purchasing Decisions
Posted in External Resources, green printing, paper, PR, tagged Brendan O'Hara, carbon neutral, FSC, Graphic Design USA, green printing, grossman marketing group, paper, recycled, soy inks, wind power on June 22, 2009 | 4 Comments »
Graphic Design USA Magazine published its annual survey on printing trends in the design industry this month. The survey includes a page titled The Impact of Environment Matters On Your Design and Purchasing Decisions?” It is very clear that environmental issues are very important to designers and end-clients alike. Here are the key points made: [...]
Direct Mail Insight: Green Envelopes and the Big Picture
Posted in External Resources, green printing, paper, sustainability, tagged best practices, Cone Inc., conscious consumers, going green, green marketing, green printing, greenwashing, grossman marketing group, soy inks, Sustainable Marketing, Target Marketing on June 21, 2009 | 6 Comments »
Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then. Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]
Key findings from Direct Marketing Going Green panel
Posted in External Resources, PR, sustainability, tagged environment, FSC, going green, green printing, grossman marketing group, Renewable Energy, soy inks, sustainability, Sustainable Marketing, wind power on March 4, 2009 | 3 Comments »
As I wrote before, I was on a panel titled “DM Going Green – Separating Fact and Fiction” on January 13. The session, which was organized by the New England Direct Marketing Association, was interesting and the conversation was lively. Floyd Kemske, who serves as Editor of NEDMA News and Creative Director at Amergent, wrote [...]
A focus on green printing
Posted in green printing, paper, tagged Environmental Defense, FSC, green marketing, green printing, paper, soy inks, wind power on June 1, 2008 | 4 Comments »
I work with a wide variety of clients to help them design and execute environmentally-friendly marketing campaigns. A principal component of these programs involves print (direct mail, sales literature, annual reports, etc). Over the last year, I have tried to distill a lot of what I have read and learned into 5 simple steps to [...]
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