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Posts Tagged ‘soy inks’

Green mail in a down economy

Posted in Data/Report, green printing, tagged , , , , , , , on March 8, 2010 | 4 Comments »

Target Marketing recently published an article titled “The Return of the Green Mail Debate,” which I wanted to share.  The article’s premise is that during this economic downturn, sustainability is less important to marketers, and that once the economy rebounds there will be more interest from companies in being green in their marketing efforts. I [...]

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Graphic Design USA Survey on Impact of Environment on Design and Purchasing Decisions

Posted in External Resources, PR, green printing, paper, tagged , , , , , , , , , on June 22, 2009 | 3 Comments »

Graphic Design USA Magazine published its annual survey on printing trends in the design industry this month.  The survey includes a page titled The Impact of Environment Matters On Your Design and Purchasing Decisions?” It is very clear that environmental issues are very important to designers and end-clients alike.  Here are the key points made: [...]

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Direct Mail Insight: Green Envelopes and the Big Picture

Posted in External Resources, green printing, paper, sustainability, tagged , , , , , , , , , , on June 21, 2009 | 4 Comments »

Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then.  Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]

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Key findings from Direct Marketing Going Green panel

Posted in External Resources, PR, sustainability, tagged , , , , , , , , , on March 4, 2009 | 2 Comments »

As I wrote before, I was on a panel titled “DM Going Green – Separating Fact and Fiction” on January 13.  The session, which was organized by the New England Direct Marketing Association, was interesting and the conversation was lively. Floyd Kemske, who serves as Editor of NEDMA News and Creative Director at Amergent, wrote [...]

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A focus on green printing

Posted in green printing, paper, tagged , , , , , , on June 1, 2008 | 4 Comments »

I work with a wide variety of clients to help them design and execute environmentally-friendly marketing campaigns. A principal component of these programs involves print (direct mail, sales literature, annual reports, etc). Over the last year, I have tried to distill a lot of what I have read and learned into 5 simple steps to [...]

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