As I have written about on several occasions, my firm, Grossman Marketing Group, put together our 100 Tips for Marketing Success this year to mark our 100th anniversary. 21 of the 100 tips involve sustainability, and were broken into four categories: 1) General Sustainability, 2) Green Promotional Products, 3) Green Design, 4) Green Printing. I [...]
Posts Tagged ‘solar energy’
Green Tips for Marketing Success: Part 4 of 4 (Green Printing)
Posted in 100 Tips, Green Marketing, green printing, paper, Renewable Energy, sustainability, tagged best practices, energy, Environmental Defense, FSC, going green, green marketing, green printing, grossman marketing group, paper, Paper Calculator, recycled, Renewable Energy, solar energy, soy inks, sustainability, Sustainable Marketing, wind power on September 7, 2010 | 1 Comment »
An inside look at the greening of Harvard Business School
Posted in Data/Report, External Resources, sustainability, tagged best practices, co2, environment, fossil fuels, going green, harvard, hbs, Renewable Energy, solar energy, sustainability on June 9, 2009 | 2 Comments »
I’m pleased to include a guest post from Katharine Randel, who is a staff member of the Marketing Unit at Harvard Business School, as well as a member of the school’s Green Team. I met Kathy earlier this year when I gave a presentation on green marketing and green business issues to the HBS Green [...]
Trendwatching.com’s 12 eco-trends to watch
Posted in External Resources, sustainability, tagged conscious consumers, environment, going green, green design, green marketing, Renewable Energy, solar energy, sustainability, Sustainable Marketing, Trendwatching.com, wind power on March 6, 2009 | Leave a Comment »
Hey all – I wanted to share this interesting briefing on Trendwatching.com about eco trends that present exciting opportunities for marketers and entrepreneurs. Trendwatching refers to these opportunities as an eco-bounty, and they provide the following definition: “ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic [...]
A must read – Al Gore’s NYTimes column (11/9/2008)
Posted in External Resources, Renewable Energy, tagged Al Gore, New York Times, Renewable Energy, solar energy, wind power on November 10, 2008 | 2 Comments »
Al Gore wrote an excellent column in the New York Times on Sunday, 11/9, in which he lays out a very clear and sensible five-part plan to get America to produce 100 percent of its electricity from carbon-free sources within 10 years. Although he has launched the We Campaign which has pushed this goal, this [...]
Best practices in green printing: using printed collateral to support your organizational mission
Posted in green printing, paper, Renewable Energy, tagged green marketing, green printing, new leaf, Renewable Energy, solar energy on October 14, 2008 | 1 Comment »
My firm does a fair amount of work for SkyFuel, a solar energy company headquartered in New Mexico. SkyFuel is a cutting-edge clean technology provider that has been recognized for their pioneering work in the renewable energy space. SkyFuel needs to disseminate their ideas in printed form at trade shows, investor presentations and other industry [...]
Alternative energy: striking a balance between caution and execution
Posted in External Resources, Renewable Energy, sustainability, tagged New York Times, Renewable Energy, solar energy, transmission lines, wall street journal, wind power on August 18, 2008 | 2 Comments »
There has been increasing news coverage of alternative energy, most notably due to the explosion in energy prices over the last couple years. I saw two interesting articles over the last day, one from the conservative editorial pages of The Wall Street Journal, and the other from The New York Times. Please note – photo [...]
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