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Posts Tagged ‘Renewable Energy’

Green mail in a down economy

Posted in Data/Report, green printing, tagged , , , , , , , on March 8, 2010 | 2 Comments »

Target Marketing recently published an article titled “The Return of the Green Mail Debate,” which I wanted to share.  The article’s premise is that during this economic downturn, sustainability is less important to marketers, and that once the economy rebounds there will be more interest from companies in being green in their marketing efforts.
I believe [...]

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Tips for selecting the right eco-friendly papers

Posted in green printing, paper, tagged , , , , on June 11, 2009 | Leave a Comment »

****Guest post from David Grossman (SVP, Grossman Marketing Group)****
When getting ready to print a piece of marketing collateral, there are many ways in which you can make it more environmentally friendly.  None is more important than your paper selection.
There are a number of criteria by which you can evaluate your paper options:

What percentage of post-consumer [...]

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An inside look at the greening of Harvard Business School

Posted in Data/Report, External Resources, sustainability, tagged , , , , , , , , , on June 9, 2009 | 1 Comment »

I’m pleased to include a guest post from Katharine Randel, who is a staff member of the Marketing Unit at Harvard Business School, as well as a member of the school’s Green Team.  I met Kathy earlier this year when I gave a presentation on green marketing and green business issues to the HBS Green [...]

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Report on New England clean energy firms

Posted in External Resources, Renewable Energy, sustainability, tagged , , , , on April 24, 2009 | Leave a Comment »

I had the opportunity to hear Nick d’Arbeloff, president of the New England Clean Energy Council, give a talk on Thursday, April 23, titled: “The Case for Energy Transformation: Climate Change, Energy Security, and Global Fossil Fuel Supply.”
d’Arbeloff extensively discussed the causes of global warming and the need for more sustainable energy supplies.  Near the [...]

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Trendwatching.com’s 12 eco-trends to watch

Posted in External Resources, sustainability, tagged , , , , , , , , , , on March 6, 2009 | Leave a Comment »

Hey all – I wanted to share this interesting briefing on Trendwatching.com about eco trends that present exciting opportunities for marketers and entrepreneurs.
Trendwatching refers to these opportunities as an eco-bounty, and they provide the following definition: “ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic quest [...]

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Key findings from Direct Marketing Going Green panel

Posted in External Resources, PR, sustainability, tagged , , , , , , , , , on March 4, 2009 | 2 Comments »

As I wrote before, I was on a panel titled “DM Going Green – Separating Fact and Fiction” on January 13.  The session, which was organized by the New England Direct Marketing Association, was interesting and the conversation was lively.
Floyd Kemske, who serves as Editor of NEDMA News and Creative Director at Amergent, wrote up [...]

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Financial Times: Why sustainability is still going strong

Posted in External Resources, sustainability, tagged , , , , on February 17, 2009 | Leave a Comment »

A friend of mine sent along the following link to a piece written by Duke professors Daniel Vermeer and Robert Clemen, about the importance of a refined sustainability strategy during this economic crisis.  Vermeer is the executive director of the Corporate Sustainability Initiative at the Duke Fuqua School of Business, and Clemen is professor and [...]

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News roundup – it’s about the wind

Posted in External Resources, PR, Renewable Energy, sustainability, tagged , , , , , , , on January 27, 2009 | Leave a Comment »

As I have written in the past, renewable energy is critical to our nation’s future – not only from a carbon emissions perspective but also for national security reasons.
My firm’s adoption of and support for renewable energy (we offset 100% of our energy with Green-e certified wind power through Renewable Choice, the firm that both [...]

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Cape Wind one step closer to approval

Posted in External Resources, Renewable Energy, tagged , , on January 19, 2009 | Leave a Comment »

Cape Wind, the nation’s first proposed offshore wind farm, moved one step closer to final approval on Friday, when the Minerals Management Service (MMS) issued a favorable final review of the project.
Please click here for a story in the Boston Globe.
Please click here for the full report from MMS.
Support for Cape Wind is broad in [...]

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Boston Globe: Catalyzing the clean-energy economy

Posted in External Resources, tagged , on December 24, 2008 | Leave a Comment »

The Boston Globe published an interesting op-ed piece earlier this week with suggestions of ways that the incoming secretary of energy, Steven Chu, can spur the development of clean technologies in the United States.  The article, co-authored by Nick d’Arbeloff, the executive director of the New England Clean Energy Council, and Hemant Taneja, a managing [...]

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