Our friends at Environmental Leader have recently released their Q2 2011 Environmental & Energy Data Book. Here’s how they describe the document on their website: The book supplies busy executives and research teams with a collection of charts presenting environmental, sustainability and energy-related data on a quarterly basis. Our goal is to make the job of [...]
Posts Tagged ‘recycled’
Environmental Leader’s Q2 2011 Environmental & Energy Data Book Available
Posted in Data/Report, External Resources, sustainability, tagged best practices, carbon, emissions, energy, environmental leader, facilities, green marketing, management systems, recycled, reporting, strategy, supply chain, sustainability, transportation, waste on July 19, 2011 | 1 Comment »
Post From Yesterday on FSC Picked Up Nationally
Posted in Green Marketing, green printing, paper, sustainability, tagged FSC, green printing, recycled, Renewable Energy, soy inks on March 8, 2011 | 2 Comments »
The response to my post from yesterday, “A Negative Tipping Point for FSC Certification,” has been overwhelming. In my 4 years of blogging, it has been far and away the most widely-read and distributed post. Most notably, it was picked up by Ecopreneurist, a leading green business news website, which you can view here. I [...]
A Negative Tipping Point for FSC Certification
Posted in Green Marketing, green printing, paper, Procurement, Renewable Energy, sustainability, tagged FSC, green marketing, paper, recycled, Renewable Energy, soy inks, transparency, wind power on March 7, 2011 | 3 Comments »
Over the past few years, awareness has grown about FSC-certified papers and printing. FSC stands for Forest Stewardship Council, a group that works to ensure that the materials used are sourced responsibly. Each step in the chain (i.e. from forest to printer) must be traceable. The intent of the FSC system is to eliminate habitat [...]
Green Tips for Marketing Success: Part 4 of 4 (Green Printing)
Posted in 100 Tips, Green Marketing, green printing, paper, Renewable Energy, sustainability, tagged best practices, energy, Environmental Defense, FSC, going green, green marketing, green printing, grossman marketing group, paper, Paper Calculator, recycled, Renewable Energy, solar energy, soy inks, sustainability, Sustainable Marketing, wind power on September 7, 2010 | 1 Comment »
As I have written about on several occasions, my firm, Grossman Marketing Group, put together our 100 Tips for Marketing Success this year to mark our 100th anniversary. 21 of the 100 tips involve sustainability, and were broken into four categories: 1) General Sustainability, 2) Green Promotional Products, 3) Green Design, 4) Green Printing. I [...]
Green Tips for Marketing Success: Part 3 of 4 (Green Design)
Posted in 100 Tips, Green Marketing, green printing, paper, tagged best practices, GDUSA, green design, green printing, recycled, soy inks on August 31, 2010 | Leave a Comment »
Here’s the third of four installments of our green marketing tips. These originally appeared in our our 100 Tips for Marketing Success, which we published earlier this year to mark our 100th anniversary. The two tips below focus on green design. Sustainability can help drive the design process. Where possible we help our clients create [...]
Green is Lean: An Inside Look at Sustainable Purchasing at DHL Americas
Posted in Procurement, sustainability, tagged best practices, DHL, energy, environment, going green, Green purchasing, paper, Procurement, recycled, Renewable Energy, sustainability on July 26, 2010 | 3 Comments »
In our effort to explore green business issues and the impact sustainability has on organizations’ purchasing patterns, we are proud to interview Wayne Evans, Senior Vice President for Procurement, the Americas, DHL. During the interview, Wayne reflected on his team’s commitment to sustainability, and how he and his colleagues have found that green business practices [...]
Whole Foods/Cork ReHarvest Partnership: A Best Practice in Product Lifecycle Management
Posted in Data/Report, Green Facilities, sustainability, tagged best practices, conscious consumers, going green, grossman marketing group, lifecycle, preserve, recycled, sustainability, whole foods on June 28, 2010 | 2 Comments »
Earlier this spring, Whole Foods Market and Cork ReHarvest announced a partnership to allow Whole Foods customers to leave wine corks in drop boxes in all Whole Foods stores in the United States, Canada and the United Kingdomto be recycled. This is an interesting program with a great focus on the lifecycle of products. Although [...]
Green mail in a down economy
Posted in Data/Report, green printing, tagged conscious consumers, going green, green marketing, recycled, Renewable Energy, soy inks, Sustainable Marketing, wind power on March 8, 2010 | 5 Comments »
Target Marketing recently published an article titled “The Return of the Green Mail Debate,” which I wanted to share. The article’s premise is that during this economic downturn, sustainability is less important to marketers, and that once the economy rebounds there will be more interest from companies in being green in their marketing efforts. I [...]
Looking in the mirror on America Recycles Day
Posted in Green Facilities, sustainability, tagged America Recycles Day, facilities, National Recycling Coalition, recycled on November 16, 2009 | 3 Comments »
America Recycles Day (ARD) was held this past weekend (Sunday, November 15). Put on by the National Recycling Coalition, a non-profit advocacy group focused on waste reduction, reuse and recycling, ARD is the only nationally recognized day dedicated to encouraging Americans to recycle and to buy recycled products. These types of events are helpful reminders, [...]
Unique Environmental Approach to Al Gore Mailing
Posted in green printing, paper, Renewable Energy, sustainability, tagged Al Gore, Democratic Senatorial Campaign Committee, DSCC, envelope, Environmental Defense, green envelope, nexusdirect, Paper Calculator, post-consumer waste, recycled, union, union label, union printing, Vice President, wind power on July 2, 2009 | 5 Comments »
My firm recently produced envelopes for a mailing on behalf of the Democratic Senatorial Campaign Committee for Nexus Direct, a full-service direct marketing agency located in Virginia Beach, VA. This fundraising appeal, comprised of 1.9 million pieces, was signed by former Vice President Al Gore. In keeping with his unwavering commitment to fighting global warming, [...]
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