This week’s Advertising Age features a very interesting and timely (Earth Day is this week) article, titled “Green-Marketing Revolution Defies Economic Downturn.” The writer, Jack Neff, starts off the article with the following statement: “Green marketing is turning out to be surprisingly recession-proof.” Neff points to product launch and sales data that indicate that even [...]
Posts Tagged ‘Poll’
Ad Age: Green-Marketing Revolution Defies Economic Downturn
Posted in Data/Report, External Resources, sustainability, tagged advertising age, conscious consumers, going green, green marketing, Poll, Seventh Generation, sustainability, Sustainable Marketing on April 21, 2009 | 1 Comment »
Excellent Gallup poll on the environment
Posted in Data/Report, tagged Gallup, Poll on November 7, 2007 | Leave a Comment »
I had the opportunity to read an excellent poll conducted by Gallup last year on how Americans view the environment.. Enjoy: http://www.gallup.com/poll/1615/Environment.aspx
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