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Posts Tagged ‘paper’

Green is Lean: An Inside Look at Sustainable Purchasing at DHL Americas

Posted in Procurement, sustainability, tagged , , , , , , , , , , on July 26, 2010 | 1 Comment »

In our effort to explore green business issues and the impact sustainability has on organizations’ purchasing patterns, we are proud to interview  Wayne Evans, Senior Vice President for Procurement, the Americas, DHL.  During the interview, Wayne reflected on his team’s commitment to sustainability, and how he and his colleagues have found that green business practices [...]

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Presentation Available from Target Marketing “Green Marketing Without Greenwashing” Webinar

Posted in External Resources, sustainability, tagged , , , , , , on July 12, 2010 | 2 Comments »

I had the privilege of serving as a panelist this spring on a webinar put together by Target Marketing Magazine, titled,  “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I spoke alongside an excellent group of panelists who covered a wide range of key issues related to green [...]

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Report from Target Marketing “Green Marketing Without Greenwashing” Webinar

Posted in External Resources, PR, tagged , , , , , , on April 15, 2010 | 3 Comments »

I had the opportunity to serve as a panelist last week in Target Marketing Magazine’s webinar, “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I spoke alongside an excellent group of panelists who covered a wide range of key issues around green marketing [they included Scot Case, Vice [...]

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Graphic Design USA Survey on Impact of Environment on Design and Purchasing Decisions

Posted in External Resources, PR, green printing, paper, tagged , , , , , , , , , on June 22, 2009 | 3 Comments »

Graphic Design USA Magazine published its annual survey on printing trends in the design industry this month.  The survey includes a page titled The Impact of Environment Matters On Your Design and Purchasing Decisions?” It is very clear that environmental issues are very important to designers and end-clients alike.  Here are the key points made: [...]

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A focus on green printing

Posted in green printing, paper, tagged , , , , , , on June 1, 2008 | 4 Comments »

I work with a wide variety of clients to help them design and execute environmentally-friendly marketing campaigns. A principal component of these programs involves print (direct mail, sales literature, annual reports, etc). Over the last year, I have tried to distill a lot of what I have read and learned into 5 simple steps to [...]

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Directory of "green" papers

Posted in paper, tagged , , on January 22, 2008 | Leave a Comment »

I recently came across an interesting site that features a directory of “green” papers for the print industry. My firm has used New Leaf paper frequently for our own communications as well as specific client projects, and have always been pleased with their quality: http://www.conservatree.com/paper/PaperGuide/Opaque.shtml

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Environmental Defense Paper Caluculator

Posted in paper, tagged , , on February 6, 2007 | 1 Comment »

Below is a link to a paper savings calculator that Environmental Defense, a leading environmental organization, has created. This is a great tool to use on projects to determine the environmental benefits of a specific paper with post-consumer content, versus its virgin fiber alternative. I prefer using this tool over other tools because it is [...]

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