I had the privilege of guest lecturing at Tufts University in late February to a class titled “Social Marketing.” I focused my presentation on green marketing and sustainability, with a particular emphasis on the importance of transparency. In addition, I spent some time on product lifecycle management, which I’ve been interested in for a while, [...]
Posts Tagged ‘Paper Calculator’
Green Marketing Presentation to Tufts University
Posted in Data/Report, Green Marketing, PR, Procurement, sustainability, tagged Al Gore, best practices, Democratic Senatorial Campaign Committee, eco-logo, Environmental Defense, green marketing, greenbiz, greenlist, greenwashing, Paper Calculator, Poland Spring, product lifecycle, Product Stewardship, sc johnson, Staples, Terrachoice, tide, transparency, wal-mart, windex on April 1, 2012 | Leave a Comment »
Green Tips for Marketing Success: Part 4 of 4 (Green Printing)
Posted in 100 Tips, Green Marketing, green printing, paper, Renewable Energy, sustainability, tagged best practices, energy, Environmental Defense, FSC, going green, green marketing, green printing, grossman marketing group, paper, Paper Calculator, recycled, Renewable Energy, solar energy, soy inks, sustainability, Sustainable Marketing, wind power on September 7, 2010 | 1 Comment »
As I have written about on several occasions, my firm, Grossman Marketing Group, put together our 100 Tips for Marketing Success this year to mark our 100th anniversary. 21 of the 100 tips involve sustainability, and were broken into four categories: 1) General Sustainability, 2) Green Promotional Products, 3) Green Design, 4) Green Printing. I [...]
Unique Environmental Approach to Al Gore Mailing
Posted in green printing, paper, Renewable Energy, sustainability, tagged Al Gore, Democratic Senatorial Campaign Committee, DSCC, envelope, Environmental Defense, green envelope, nexusdirect, Paper Calculator, post-consumer waste, recycled, union, union label, union printing, Vice President, wind power on July 2, 2009 | 8 Comments »
My firm recently produced envelopes for a mailing on behalf of the Democratic Senatorial Campaign Committee for Nexus Direct, a full-service direct marketing agency located in Virginia Beach, VA. This fundraising appeal, comprised of 1.9 million pieces, was signed by former Vice President Al Gore. In keeping with his unwavering commitment to fighting global warming, [...]
Environmental Defense Paper Caluculator
Posted in paper, tagged Environmental Defense, paper, Paper Calculator on February 6, 2007 | 4 Comments »
Below is a link to a paper savings calculator that Environmental Defense, a leading environmental organization, has created. This is a great tool to use on projects to determine the environmental benefits of a specific paper with post-consumer content, versus its virgin fiber alternative. I prefer using this tool over other tools because it is [...]
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