Recent award for green marketing leadership

bgrossman — Thu, 28 May 2009 18:24:08 +0000

I was honored and humbled to receive the 2009 New England Direct Marketing Association Prodigy Award, for my work in the green marketing and sustainability space. I received the award at the NEDMA 2009 Annual Conference held earlier this month at Bentley College in Waltham, Massachusetts.

According to NEDMA, the Prodigy Award is given each year to one marketing professional in New England under the age of 30 who has added the most to the art and science of direct marketing in the prior year. NEDMA started the award eight years ago to recognize some of the most talented young marketers in the region. During that time, members of organizations like Hill Holliday, Mullen, Oceanos and Vistaprint have been recognized for their expertise in areas including graphic design, direct mail and interactive media.

Many thanks to NEDMA for including me in this process and for all the work the organization does to help develop the next generation of marketing professionals in New England.

Please click here to read the full press release.

Upcoming Event: DM Going Green – Separating Fact and Fiction (1/13/09)

bgrossman — Tue, 23 Dec 2008 22:51:58 +0000

Hey all – A quick pre-holiday message of thanks for reading my blog. Thanks for all of your comments and suggestions. They mean a lot!

I wanted to pass along some information on an event in Massachusetts that I will be speaking at next month that is open to the public. I hope you can make it!

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DM Going Green – Separating Fact and Fiction
Kermit the Frog used to lament, “It’s not that easy being green.” This is especially true for direct marketers. Our industry has been under pressure from the media and the court of public opinion – even as it develops and drives new sustainable practices. And, going green will continue to be a critical issue for vendors, clients and regulators in the coming year. At NEDMA, we’ve put together a panel of experts from a variety of direct marketing disciplines to talk about how direct is going green, what are the facts (and what is fiction) about the green movement, and exactly what it means to you and your business. These experts will talk about how they and their clients went green – and guide you through the pitfalls and business opportunities they encountered along the way.

When: 1/13/2009, 8:30 AM to 10:30 AM
Where: Microsoft Seminar Facility

Panelists:

Ben Grossman, Director, Green Marketing & Sustainability Practice, Grossman Marketing Group
Mary McCormick, Senior Account Manager, Neenah Paper Inc.
Brook Spaulding, President and co-founder, Circinus International LLC
Charles Vidich, Manager, Environmental Programs, U.S. Postal Service Northeast Area

Moderator:

Mariah Hunt, Senior Production Manager, Digitas

Please click here to read more about the event and to register.

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Best wishes to all for a happy, healthy and peaceful holiday season and New Year! More insights, observations and news to come in 2009!

Sustainable Ink » NEDMA

Recent award for green marketing leadership

Upcoming Event: DM Going Green – Separating Fact and Fiction (1/13/09)