I’m pleased to include a guest post from Katharine Randel, who is a staff member of the Marketing Unit at Harvard Business School, as well as a member of the school’s Green Team. I met Kathy earlier this year when I gave a presentation on green marketing and green business issues to the HBS Green Team (HBS is a client of our firm), and I was struck by her passion for and knowledge about sustainability issues.
I invited her to write an article on the work that the HBS Green Team is doing to help reduce the carbon footprint of the school, and I’m excited to feature her report below.
By Katharine Randel
When I began working at Harvard Business School several years ago, there was no paper recycling program. Dismayed at how much paper I was putting in the trash every day, I enthusiastically joined a group of MBA students spearheading an effort to bring paper recycling to campus as soon as I learned of their work. A few months later, recycling bins began appearing around campus, and today all offices have them. In the years following, several sustainability practices were added to the HBS campus (for example, solar panels were added to the roof of the gym); but as an administrative employee supporting faculty, I was not involved…until recently.
A few years ago, Meghan Duggan was hired as assistant director of mechanical, electrical, plumbing and sustainability projects. One of Meghan’s initiatives was to start an HBS Green Team of employees across all departments whose mission it is to establish a sense of environmental awareness throughout the HBS community. The goal of the Green Team is to effect a change in behavior among faculty and staff that leads to a reduction in water and energy consumption and waste generation. In January, I became the Green Team representative for a building of 250 faculty and staff.
This winter the Green Team held an energy competition in which ten office buildings on campus competed to reduce their energy consumption from the same time period the year prior. This year the overall campus reduction was 24,880 kWh for one month. The estimated monthly campus savings was $3,732 with an approximate reduction of 10.45 metric tons of carbon dioxide emissions. Ten-and-a-half metric tons is the equivalent of CO2 emissions from 1,186 gallons of gasoline consumed. If HBS faculty and staff maintained their energy-saving behavior for the rest of the year, we could save $44,784 and reduce CO2 emissions by 125.40 metric tons.
But the numerical results are only part of the story. Another goal of the competition was to raise awareness and educate faculty and staff about sustainable behaviors. In my building the competition has been surprisingly successful. Since the competition, more than 20 faculty and staff have offered suggestions for ways HBS could reduce its energy consumption. I circulate suggested behavioral changes back to the building inhabitants and contact various departments to follow up on suggestions. When people see me in the hall they now tell me the latest steps they’ve taken, confess their inaction, or tease me (one of my coworkers turned out the lights in the copy room — knowing I was in the room — to “conserve energy”). I am thrilled; every conversation and email tells me faculty and staff are more aware and the efforts of the Green Team are making a difference.
To learn more about Harvard Business School and Harvard University’s efforts towards environmental sustainability please see the following websites: HBS Business & Environment and Harvard Operations Services Sustainability.
Katharine Randel is the Unit Coordinator for the Marketing Unit at Harvard Business School. In that role she collaborates with faculty to create strategies and programs that foster the unit’s cohesion and purpose. She has been passionate about improving the health of our natural environment since reading Rachel Carson’s Silent Spring in seventh grade. In addition to her HBS Green Team activities she has studied environmental management at Harvard Extension School and has been composting and growing organic fruit and vegetables for 19 years.