As a member of the Environmental League of Massachusetts Corporate Council, I had the privilege of participating in a private meeting with Governor Patrick and his environmental team last Friday to discuss a wide range of issues. I was struck by the willingness, openness and accessibility of the Governor and his Secretary of Energy and [...]
Posts Tagged ‘grossman marketing group’
Snapshot: Environmental League of Massachusetts Corporate Council meeting with Governor Patrick
Posted in PR, sustainability, tagged Cape Wind, cleantech, Deval Patrick, Environmental League of MA, Genzyme, grossman marketing group, Ian Bowles, Legal Sea Foods, Massachusetts, Millipore, NSTAR, Saunders Hotel Group, Shawmut, Stop & Shop, sustainability, tedd saunders, Triumvirate Environmental on March 31, 2009 | Leave a Comment »
Key findings from Direct Marketing Going Green panel
Posted in External Resources, PR, sustainability, tagged environment, FSC, going green, green printing, grossman marketing group, Renewable Energy, soy inks, sustainability, Sustainable Marketing, wind power on March 4, 2009 | 3 Comments »
As I wrote before, I was on a panel titled “DM Going Green – Separating Fact and Fiction” on January 13. The session, which was organized by the New England Direct Marketing Association, was interesting and the conversation was lively. Floyd Kemske, who serves as Editor of NEDMA News and Creative Director at Amergent, wrote [...]
News roundup – it’s about the wind
Posted in External Resources, PR, Renewable Energy, sustainability, Uncategorized, tagged fossil fuels, going green, green marketing, grossman marketing group, Renewable Energy, sustainability, T. Boone Pickens, wind power on January 27, 2009 | Leave a Comment »
As I have written in the past, renewable energy is critical to our nation’s future – not only from a carbon emissions perspective but also for national security reasons. My firm’s adoption of and support for renewable energy (we offset 100% of our energy with Green-e certified wind power through Renewable Choice, the firm that [...]
Grassroots is the way to go: a look at GoGreen Somerville
Posted in External Resources, sustainability, tagged cleantech, GoGreen Somerville, grossman marketing group, sustainability, Vanessa Rule, wind power on November 20, 2008 | 1 Comment »
My firm has become involved over the last several months with GoGreen Somerville, a coalition of businesses and non-profit organizations that leverage relationships, knowledge, and resources to green the Somerville businesses community. I wrote a bit about this organization in May when it got a positive write-up in the Boston Globe. GoGreen Somerville, where my [...]
Video of my Harvard Green Marketing lecture available online
Posted in PR, tagged green marketing, grossman marketing group, harvard on May 19, 2008 | 1 Comment »
I wrote on this blog earlier this year that I was to give a lecture on green marketing to members of Harvard Extension School’s Environmental Management Program on Friday, February 29, 2008. I am pleased to provide a link to a video of the discussion: http://www.extension.harvard.edu/alumni/events/multimedia/video/green.jsp Many thanks for your interest!
My firm recognized for expertise in sustainability audits on marketing programs
Posted in PR, sustainability, tagged grossman marketing group, sustainability audit on May 8, 2008 | Leave a Comment »
Recently, Dan Smolen, who heads up a talent-management firm in the Washington, DC area, wrote about my firm on his blog. The blog, called Sturdy Roots, is focused on “Recruiting, Hiring & Retaining Talented Green-Marketers.” In an April 18th post, titled “How Green Is My Marketing Company?” Smolen recommends a third-party sustainability audit to truly [...]
My firm featured on the Great Green List
Posted in PR, tagged great green list, green marketing, grossman marketing group on April 8, 2008 | 2 Comments »
I was reading the Internet tonight and came across an interesting website, called “the great green list.” The Great Green List describes itself as “the fastest growing human edited library of environmentally focused information on the Internet.” My company, Grossman Marketing Group, was included in the Green Marketing section. Here’s a quick link to the [...]
Green Marketing: Reducing the Impact on the Environment while Increasing the Impact on your Audience
Posted in PR, sustainability, tagged environment, green marketing, grossman marketing group, sustainability on April 6, 2008 | 1 Comment »
Below is an article I recently submitted for publication to the Association of Fundraising Professional’s newsletter about green marketing for not-for-profits. Nevertheless, the lessons discussed are applicable to for-profit businesses as well. **** Nearly every day, when we open a newspaper or magazine or turn on the news, we see and hear something about the [...]
My firm recognized for its success with environmental communications
Posted in PR, tagged grossman marketing group, wind power on March 3, 2008 | 1 Comment »
In early March 2008, my firm, Grossman Marketing Group, announced that we had delivered more than 100 million envelopes made from certified wind power to our clients for their direct mail programs. Here’s a link to a Somerville, MA blog: http://www.wickedlocal.com/somerville/archive/x1637678427 http://www.wapa.gov/es/greennews/2008/mar2408.htm
Speaking at Harvard on green marketing
Posted in PR, tagged green marketing, grossman marketing group, harvard on February 26, 2008 | Leave a Comment »
I’m excited to be speaking later this week to members of Harvard Extension School’s Environmental Management Program. Here’s a brief blurb on the event as well as link to the school’s calendar. A video of the presentation will be available later this spring: http://www.extension.harvard.edu/alumni/events/ Going Green: Environmentally-sound Marketing Solutions Friday, February 29 5:30–7:30 pm Grossman [...]
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