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Posts Tagged ‘grossman marketing group’

Whole Foods/Cork ReHarvest Partnership: A Best Practice in Product Lifecycle Management

Posted in Data/Report, Green Facilities, sustainability, tagged , , , , , , , , on June 28, 2010 | 1 Comment »

Earlier this spring, Whole Foods Market and Cork ReHarvest announced a partnership to allow Whole Foods customers to leave wine corks in drop boxes in all Whole Foods stores in the United States, Canada and the United Kingdomto be recycled.  This is an interesting program with a great focus on the lifecycle of products. Although [...]

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Highlights of Ceres Roadmap to Sustainability

Posted in Data/Report, sustainability, tagged , , , , , , on June 27, 2010 | 1 Comment »

By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) Ceres’ report, titled “21st Century Corporation: The Ceres Roadmap to Sustainability” which it released earlier this spring, contains noteworthy proposals for corporate governance and green marketing.  As a network of investors, environmental organizations and public interest groups, Ceres incorporates the private sector perspective into [...]

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Preview of Graphic Design USA’s Green Issue

Posted in External Resources, tagged , , , , , on October 1, 2009 | Leave a Comment »

Graphic Design USA, a leading industry magazine, published a Green Issue last fall which included some very useful resources for marketing professionals.  They are releasing this year’s issue on October 15th.  They distributed a preview e-newsletter yesterday and I was excited that my firm, Grossman Marketing Group, was included along with some other excellent design [...]

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Graphic Design USA Survey on Impact of Environment on Design and Purchasing Decisions

Posted in External Resources, PR, green printing, paper, tagged , , , , , , , , , on June 22, 2009 | 3 Comments »

Graphic Design USA Magazine published its annual survey on printing trends in the design industry this month.  The survey includes a page titled The Impact of Environment Matters On Your Design and Purchasing Decisions?” It is very clear that environmental issues are very important to designers and end-clients alike.  Here are the key points made: [...]

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Direct Mail Insight: Green Envelopes and the Big Picture

Posted in External Resources, green printing, paper, sustainability, tagged , , , , , , , , , , on June 21, 2009 | 4 Comments »

Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then.  Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]

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Recent award for green marketing leadership

Posted in External Resources, PR, sustainability, tagged , , , , , , on May 28, 2009 | Leave a Comment »

I was honored and humbled to receive the 2009 New England Direct Marketing Association Prodigy Award, for my work in the green marketing and sustainability space.  I received the award at the NEDMA 2009 Annual Conference held earlier this month at Bentley College in Waltham, Massachusetts. According to NEDMA, the Prodigy Award is given each [...]

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Report on Boston Business Journal Green Business Summit

Posted in External Resources, PR, sustainability, tagged , , , , , , , on May 18, 2009 | 4 Comments »

As I wrote last month, my firm was honored to receive a green business award at the Boston Business Journal Green Business Summit.  We were especially excited to be the only firm in the marketing services space to be recognized.  Many thanks to our client, Zipcar, for nominating us. The summit was held last Friday, [...]

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Grossman Marketing wins green business award from Boston Business Journal

Posted in PR, sustainability, tagged , , , on April 21, 2009 | 4 Comments »

We at Grossman Marketing Group were honored and humbled this afternoon to learn that we are one of this year’s recipients of a Boston Business Journal green business award.  The award will be presented at this year’s Green Business Summit, scheduled for Friday, May 15, at 7 am at the Sheraton Boston Hotel. We were [...]

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Snapshot: Environmental League of Massachusetts Corporate Council meeting with Governor Patrick

Posted in PR, sustainability, tagged , , , , , , , , , , , , , , , , on March 31, 2009 | Leave a Comment »

As a member of the Environmental League of Massachusetts Corporate Council, I had the privilege of participating in a private meeting with Governor Patrick and his environmental team last Friday to discuss a wide range of issues. I was struck by the willingness, openness and accessibility of the Governor and his Secretary of Energy and [...]

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Key findings from Direct Marketing Going Green panel

Posted in External Resources, PR, sustainability, tagged , , , , , , , , , on March 4, 2009 | 2 Comments »

As I wrote before, I was on a panel titled “DM Going Green – Separating Fact and Fiction” on January 13.  The session, which was organized by the New England Direct Marketing Association, was interesting and the conversation was lively. Floyd Kemske, who serves as Editor of NEDMA News and Creative Director at Amergent, wrote [...]

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