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Posts Tagged ‘grossman marketing group’

Hi all – I was pleased to be featured on GreenMarketingTV in late May, and wanted to share the article with you.  Here’s a link.  I have also included the text of the interview below: Green Entrepreneur Interview: Ben Grossman, Sustainable Direct Mail | Green Marketing TV http://www.greenmarketing.tv/2011/05/24/green-entrepreneur-interview-ben-grossman-sustainable-direct-mail/ Award-winning green entrepreneur, Ben Grossman of Grossman [...]

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As I have written about on several occasions, my firm, Grossman Marketing Group, put together our 100 Tips for Marketing Success this year to mark our 100th anniversary.  21 of the 100 tips involve sustainability, and were broken into four categories: 1) General Sustainability, 2) Green Promotional Products, 3) Green Design, 4) Green Printing.  I [...]

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Earlier this spring, Whole Foods Market and Cork ReHarvest announced a partnership to allow Whole Foods customers to leave wine corks in drop boxes in all Whole Foods stores in the United States, Canada and the United Kingdomto be recycled.  This is an interesting program with a great focus on the lifecycle of products. Although [...]

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By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) Ceres’ report, titled “21st Century Corporation: The Ceres Roadmap to Sustainability” which it released earlier this spring, contains noteworthy proposals for corporate governance and green marketing.  As a network of investors, environmental organizations and public interest groups, Ceres incorporates the private sector perspective into [...]

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Graphic Design USA, a leading industry magazine, published a Green Issue last fall which included some very useful resources for marketing professionals.  They are releasing this year’s issue on October 15th.  They distributed a preview e-newsletter yesterday and I was excited that my firm, Grossman Marketing Group, was included along with some other excellent design [...]

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Graphic Design USA Magazine published its annual survey on printing trends in the design industry this month.  The survey includes a page titled The Impact of Environment Matters On Your Design and Purchasing Decisions?” It is very clear that environmental issues are very important to designers and end-clients alike.  Here are the key points made: [...]

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Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then.  Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]

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I was honored and humbled to receive the 2009 New England Direct Marketing Association Prodigy Award, for my work in the green marketing and sustainability space.  I received the award at the NEDMA 2009 Annual Conference held earlier this month at Bentley College in Waltham, Massachusetts. According to NEDMA, the Prodigy Award is given each [...]

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As I wrote last month, my firm was honored to receive a green business award at the Boston Business Journal Green Business Summit.  We were especially excited to be the only firm in the marketing services space to be recognized.  Many thanks to our client, Zipcar, for nominating us. The summit was held last Friday, [...]

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We at Grossman Marketing Group were honored and humbled this afternoon to learn that we are one of this year’s recipients of a Boston Business Journal green business award.  The award will be presented at this year’s Green Business Summit, scheduled for Friday, May 15, at 7 am at the Sheraton Boston Hotel. We were [...]

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