Hi all – I was pleased to be featured on GreenMarketingTV in late May, and wanted to share the article with you. Here’s a link. I have also included the text of the interview below: Green Entrepreneur Interview: Ben Grossman, Sustainable Direct Mail | Green Marketing TV http://www.greenmarketing.tv/2011/05/24/green-entrepreneur-interview-ben-grossman-sustainable-direct-mail/ Award-winning green entrepreneur, Ben Grossman of Grossman [...]
Posts Tagged ‘grossman marketing group’
Green Tips for Marketing Success: Part 4 of 4 (Green Printing)
Posted in 100 Tips, Green Marketing, green printing, paper, Renewable Energy, sustainability, tagged best practices, energy, Environmental Defense, FSC, going green, green marketing, green printing, grossman marketing group, paper, Paper Calculator, recycled, Renewable Energy, solar energy, soy inks, sustainability, Sustainable Marketing, wind power on September 7, 2010 | 1 Comment »
As I have written about on several occasions, my firm, Grossman Marketing Group, put together our 100 Tips for Marketing Success this year to mark our 100th anniversary. 21 of the 100 tips involve sustainability, and were broken into four categories: 1) General Sustainability, 2) Green Promotional Products, 3) Green Design, 4) Green Printing. I [...]
Whole Foods/Cork ReHarvest Partnership: A Best Practice in Product Lifecycle Management
Posted in Data/Report, Green Facilities, sustainability, tagged best practices, conscious consumers, going green, grossman marketing group, lifecycle, preserve, recycled, sustainability, whole foods on June 28, 2010 | 2 Comments »
Earlier this spring, Whole Foods Market and Cork ReHarvest announced a partnership to allow Whole Foods customers to leave wine corks in drop boxes in all Whole Foods stores in the United States, Canada and the United Kingdomto be recycled. This is an interesting program with a great focus on the lifecycle of products. Although [...]
Highlights of Ceres Roadmap to Sustainability
Posted in Data/Report, sustainability, tagged apple, best practices, ceres, green marketing, grossman marketing group, sustainability, zipcar on June 27, 2010 | 1 Comment »
By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) Ceres’ report, titled “21st Century Corporation: The Ceres Roadmap to Sustainability” which it released earlier this spring, contains noteworthy proposals for corporate governance and green marketing. As a network of investors, environmental organizations and public interest groups, Ceres incorporates the private sector perspective into [...]
Preview of Graphic Design USA’s Green Issue
Posted in External Resources, tagged GDUSA, green design, green marketing, green printing, grossman marketing group, sustainability on October 1, 2009 | Leave a Comment »
Graphic Design USA, a leading industry magazine, published a Green Issue last fall which included some very useful resources for marketing professionals. They are releasing this year’s issue on October 15th. They distributed a preview e-newsletter yesterday and I was excited that my firm, Grossman Marketing Group, was included along with some other excellent design [...]
Graphic Design USA Survey on Impact of Environment on Design and Purchasing Decisions
Posted in External Resources, green printing, paper, PR, tagged Brendan O'Hara, carbon neutral, FSC, Graphic Design USA, green printing, grossman marketing group, paper, recycled, soy inks, wind power on June 22, 2009 | 4 Comments »
Graphic Design USA Magazine published its annual survey on printing trends in the design industry this month. The survey includes a page titled The Impact of Environment Matters On Your Design and Purchasing Decisions?” It is very clear that environmental issues are very important to designers and end-clients alike. Here are the key points made: [...]
Direct Mail Insight: Green Envelopes and the Big Picture
Posted in External Resources, green printing, paper, sustainability, tagged best practices, Cone Inc., conscious consumers, going green, green marketing, green printing, greenwashing, grossman marketing group, soy inks, Sustainable Marketing, Target Marketing on June 21, 2009 | 6 Comments »
Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then. Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]
Recent award for green marketing leadership
Posted in External Resources, PR, sustainability, tagged green marketing, green printing, grossman marketing group, NEDMA, sustainability, wind power, zipcar on May 28, 2009 | Leave a Comment »
I was honored and humbled to receive the 2009 New England Direct Marketing Association Prodigy Award, for my work in the green marketing and sustainability space. I received the award at the NEDMA 2009 Annual Conference held earlier this month at Bentley College in Waltham, Massachusetts. According to NEDMA, the Prodigy Award is given each [...]
Report on Boston Business Journal Green Business Summit
Posted in External Resources, PR, sustainability, tagged Boston Business Journal, environment, going green, green marketing, green printing, grossman marketing group, wind power, zipcar on May 18, 2009 | 5 Comments »
As I wrote last month, my firm was honored to receive a green business award at the Boston Business Journal Green Business Summit. We were especially excited to be the only firm in the marketing services space to be recognized. Many thanks to our client, Zipcar, for nominating us. The summit was held last Friday, [...]
Grossman Marketing wins green business award from Boston Business Journal
Posted in PR, sustainability, tagged best practices, green printing, grossman marketing group, sustainability on April 21, 2009 | 4 Comments »
We at Grossman Marketing Group were honored and humbled this afternoon to learn that we are one of this year’s recipients of a Boston Business Journal green business award. The award will be presented at this year’s Green Business Summit, scheduled for Friday, May 15, at 7 am at the Sheraton Boston Hotel. We were [...]
GROSSMAN MARKETING GROUP
Tags
-
Top Posts
- Some Good Year-End Sustainability Reading
- Poland Spring's Missed Green Marketing Opportunity: A Discussion of Their New Eco-Sense Bottle
- Green Hotels: The Business Case for Sustainability
- Green business: chief sustainability officers, product innovation and employee education
- Cone/Duke University: Cause Marketing Can Result In Sales Lift
- About Sustainable Ink
- A focus on green printing
Archives
- December 2011
- July 2011
- June 2011
- March 2011
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- January 2010
- November 2009
- October 2009
- September 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- February 2007
- January 2007
