I had the privilege of serving as a panelist this spring on a webinar put together by Target Marketing Magazine, titled, “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I spoke alongside an excellent group of panelists who covered a wide range of key issues related to green [...]
Posts Tagged ‘greenwashing’
Presentation Available from Target Marketing “Green Marketing Without Greenwashing” Webinar
Posted in External Resources, sustainability, tagged paper, green marketing, greenwashing, Target Marketing, FTC, webinar, Terrachoice on July 12, 2010 | 2 Comments »
Poland Spring’s Missed Green Marketing Opportunity: A Discussion of Their New Eco-Sense Bottle
Posted in Data/Report, Green Marketing, sustainability, tagged green marketing, Cone Inc., greenwashing, transparency, Poland Spring, eco-logo, Terrachoice on April 25, 2010 | 8 Comments »
My company is a Poland Spring customer. We receive frequent deliveries of their 5-gallon water bottles for various water coolers stationed around our office. Last week, I noticed that the bottle had changed. It is now made of a darker blue plastic, and has a slightly different shape. When I looked closer, I saw that [...]
Report from Target Marketing “Green Marketing Without Greenwashing” Webinar
Posted in External Resources, PR, tagged FTC, green marketing, greenwashing, paper, Target Marketing, Terrachoice, webinar on April 15, 2010 | 3 Comments »
I had the opportunity to serve as a panelist last week in Target Marketing Magazine’s webinar, “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I spoke alongside an excellent group of panelists who covered a wide range of key issues around green marketing [they included Scot Case, Vice [...]
Direct Mail Insight: Green Envelopes and the Big Picture
Posted in External Resources, green printing, paper, sustainability, tagged Sustainable Marketing, conscious consumers, green marketing, grossman marketing group, going green, best practices, green printing, soy inks, Cone Inc., greenwashing, Target Marketing on June 21, 2009 | 4 Comments »
Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then. Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]
Advertising Age: How to Avoid Eco-Fatigue
Posted in External Resources, tagged advertising age, eco, greenwashing on August 21, 2008 | 1 Comment »
I came across an interesting article yesterday in Advertising Age titled “How to Avoid Eco Fatigue.” The article, written by Jennifer Maxwell-Muir of Maxwell PR, a firm with a wide range of experience in the natural/organic industry, states that consumers are getting tired of the massive news coverage and marketing campaigns surrounding the “green” movement. [...]
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