Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then. Here’s a link to the article.
As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s marketing [...]
Posts Tagged ‘greenwashing’
Direct Mail Insight: Green Envelopes and the Big Picture
Posted in External Resources, green printing, paper, sustainability, tagged best practices, Cone Inc., conscious consumers, going green, green marketing, green printing, greenwashing, grossman marketing group, soy inks, Sustainable Marketing, Target Marketing on June 21, 2009 | 4 Comments »
Advertising Age: How to Avoid Eco-Fatigue
Posted in External Resources, tagged advertising age, eco, greenwashing on August 21, 2008 | 1 Comment »
I came across an interesting article yesterday in Advertising Age titled “How to Avoid Eco Fatigue.”
The article, written by Jennifer Maxwell-Muir of Maxwell PR, a firm with a wide range of experience in the natural/organic industry, states that consumers are getting tired of the massive news coverage and marketing campaigns surrounding the “green” movement. Maxwell-Muir [...]
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