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Posts Tagged ‘green printing’

Grossman Marketing wins green business award from Boston Business Journal

Posted in PR, sustainability, tagged , , , on April 21, 2009 | 4 Comments »

We at Grossman Marketing Group were honored and humbled this afternoon to learn that we are one of this year’s recipients of a Boston Business Journal green business award.  The award will be presented at this year’s Green Business Summit, scheduled for Friday, May 15, at 7 am at the Sheraton Boston Hotel. We were [...]

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WSJ: Interesting report on eco-logos and green marketing

Posted in External Resources, green printing, sustainability, tagged , , , , , , , on April 1, 2009 | 3 Comments »

The Wall Street Journal has an interesting report in Thursday’s issue titled: “As Eco-Seals Proliferate, So Do Doubts.” The article discusses how a number of unregulated organizations that purport to verify “green” product claims have sprouted up, which only makes buying these products even more confusing for businesses and consumers. Here are the two main [...]

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Key findings from Direct Marketing Going Green panel

Posted in External Resources, PR, sustainability, tagged , , , , , , , , , on March 4, 2009 | 3 Comments »

As I wrote before, I was on a panel titled “DM Going Green – Separating Fact and Fiction” on January 13.  The session, which was organized by the New England Direct Marketing Association, was interesting and the conversation was lively. Floyd Kemske, who serves as Editor of NEDMA News and Creative Director at Amergent, wrote [...]

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Excellent Green Design Newsletter

Posted in External Resources, green printing, paper, tagged , , on February 25, 2009 | Leave a Comment »

Graphic Design USA, a news magazine for graphic designers and creative professionals, publishes two e-newsletters per month.  One of them is entirely focused on green design issues.  Here’s a link to the latest issue. The newsletter is free and features a wide range of interesting news snippets about paper, industry trends, etc.  It’s worth a [...]

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Boston Business Journal article on my firm – It pays to be green

Posted in External Resources, PR, sustainability, tagged , , , on January 9, 2009 | 1 Comment »

The Boston Business Journal has been publishing quick focus pieces on specific Boston-area businesses and the efforts they are taking to remain resilient during the recession.  My firm was pleased to be spotlighted.  Below is the article that appears in the Friday, 1/9/09 edition of the newspaper (I am also including a link): **** Marketer: [...]

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Best practices in green printing: using printed collateral to support your organizational mission

Posted in green printing, paper, Renewable Energy, tagged , , , , on October 14, 2008 | 1 Comment »

My firm does a fair amount of work for SkyFuel, a solar energy company headquartered in New Mexico.  SkyFuel is a cutting-edge clean technology provider that has been recognized for their pioneering work in the renewable energy space. SkyFuel needs to disseminate their ideas in printed form at trade shows, investor presentations and other industry [...]

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Best practices in green printing: quantifying the benefits of going green – part 2

Posted in green printing, sustainability, tagged , , , , , on September 3, 2008 | Leave a Comment »

I frequently encourage clients as well as readers of my blog to be transparent about the environmental savings derived from “going green” with their marketing and communications. My firm works with the Massachusetts League of Environmental Voters (MLEV), whose mission is to advocate for sound environmental policies and to elect pro-environmental candidates who will adopt [...]

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Sustainability becomes differentiator for colleges

Posted in Data/Report, sustainability, tagged , , , , on August 6, 2008 | 1 Comment »

I read a very interesting article in the Boston Globe last week, which discussed the rising tide of “green” initiatives at colleges and universities across the country. The article, titled “Not to be out-greened: Colleges grow more Earth-conscious to lure students,” focused on the increasing importance of universities’ environmental stewardship programs to college students, and [...]

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Best practices in green printing: quantifying the benefits of going green

Posted in sustainability, tagged , , , on July 14, 2008 | 1 Comment »

I have written on a number of occasions about the importance of green business practices – both because they are good for the world around us as well as because they can be profit drivers for an organization. Once an organization has decided to adopt green practices, it is very important that they quantify the [...]

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A focus on green printing

Posted in green printing, paper, tagged , , , , , , on June 1, 2008 | 4 Comments »

I work with a wide variety of clients to help them design and execute environmentally-friendly marketing campaigns. A principal component of these programs involves print (direct mail, sales literature, annual reports, etc). Over the last year, I have tried to distill a lot of what I have read and learned into 5 simple steps to [...]

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