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Posts Tagged ‘green printing’

Preview of Graphic Design USA’s Green Issue

Posted in External Resources, tagged , , , , , on October 1, 2009 | Leave a Comment »

Graphic Design USA, a leading industry magazine, published a Green Issue last fall which included some very useful resources for marketing professionals.  They are releasing this year’s issue on October 15th.  They distributed a preview e-newsletter yesterday and I was excited that my firm, Grossman Marketing Group, was included along with some other excellent design [...]

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Graphic Design USA Survey on Impact of Environment on Design and Purchasing Decisions

Posted in External Resources, PR, green printing, paper, tagged , , , , , , , , , on June 22, 2009 | 3 Comments »

Graphic Design USA Magazine published its annual survey on printing trends in the design industry this month.  The survey includes a page titled The Impact of Environment Matters On Your Design and Purchasing Decisions?” It is very clear that environmental issues are very important to designers and end-clients alike.  Here are the key points made: [...]

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Direct Mail Insight: Green Envelopes and the Big Picture

Posted in External Resources, green printing, paper, sustainability, tagged , , , , , , , , , , on June 21, 2009 | 4 Comments »

Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then.  Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]

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Tips for selecting the right eco-friendly papers

Posted in green printing, paper, tagged , , , , on June 11, 2009 | Leave a Comment »

****Guest post from David Grossman (SVP, Grossman Marketing Group)**** When getting ready to print a piece of marketing collateral, there are many ways in which you can make it more environmentally friendly.  None is more important than your paper selection. There are a number of criteria by which you can evaluate your paper options: What [...]

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Recent award for green marketing leadership

Posted in External Resources, PR, sustainability, tagged , , , , , , on May 28, 2009 | Leave a Comment »

I was honored and humbled to receive the 2009 New England Direct Marketing Association Prodigy Award, for my work in the green marketing and sustainability space.  I received the award at the NEDMA 2009 Annual Conference held earlier this month at Bentley College in Waltham, Massachusetts. According to NEDMA, the Prodigy Award is given each [...]

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Report on Boston Business Journal Green Business Summit

Posted in External Resources, PR, sustainability, tagged , , , , , , , on May 18, 2009 | 4 Comments »

As I wrote last month, my firm was honored to receive a green business award at the Boston Business Journal Green Business Summit.  We were especially excited to be the only firm in the marketing services space to be recognized.  Many thanks to our client, Zipcar, for nominating us. The summit was held last Friday, [...]

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Preview: BrightTALK Green Marketing Summit

Posted in PR, tagged , , on April 23, 2009 | Leave a Comment »

I was flattered to be invited to present to the BrightTALK Green Marketing Summit tomorrow (Friday, 4/24).  BrightTALK is aiming to become the “YouTube for Business,” meaning they arrange targeted meetings/summits online and then store the webcasts so people can watch them in the future (upon registration). According to the BrightTALK site, “This summit will [...]

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Grossman Marketing wins green business award from Boston Business Journal

Posted in PR, sustainability, tagged , , , on April 21, 2009 | 4 Comments »

We at Grossman Marketing Group were honored and humbled this afternoon to learn that we are one of this year’s recipients of a Boston Business Journal green business award.  The award will be presented at this year’s Green Business Summit, scheduled for Friday, May 15, at 7 am at the Sheraton Boston Hotel. We were [...]

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WSJ: Interesting report on eco-logos and green marketing

Posted in External Resources, green printing, sustainability, tagged , , , , , , , on April 1, 2009 | 3 Comments »

The Wall Street Journal has an interesting report in Thursday’s issue titled: “As Eco-Seals Proliferate, So Do Doubts.” The article discusses how a number of unregulated organizations that purport to verify “green” product claims have sprouted up, which only makes buying these products even more confusing for businesses and consumers. Here are the two main [...]

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Key findings from Direct Marketing Going Green panel

Posted in External Resources, PR, sustainability, tagged , , , , , , , , , on March 4, 2009 | 2 Comments »

As I wrote before, I was on a panel titled “DM Going Green – Separating Fact and Fiction” on January 13.  The session, which was organized by the New England Direct Marketing Association, was interesting and the conversation was lively. Floyd Kemske, who serves as Editor of NEDMA News and Creative Director at Amergent, wrote [...]

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