The response to my post from yesterday, “A Negative Tipping Point for FSC Certification,” has been overwhelming. In my 4 years of blogging, it has been far and away the most widely-read and distributed post. Most notably, it was picked up by Ecopreneurist, a leading green business news website, which you can view here. I [...]
Posts Tagged ‘green printing’
Post From Yesterday on FSC Picked Up Nationally
Posted in Green Marketing, green printing, paper, sustainability, tagged FSC, green printing, recycled, Renewable Energy, soy inks on March 8, 2011 | 2 Comments »
Green Tips for Marketing Success: Part 4 of 4 (Green Printing)
Posted in 100 Tips, Green Marketing, green printing, paper, Renewable Energy, sustainability, tagged best practices, energy, Environmental Defense, FSC, going green, green marketing, green printing, grossman marketing group, paper, Paper Calculator, recycled, Renewable Energy, solar energy, soy inks, sustainability, Sustainable Marketing, wind power on September 7, 2010 | 1 Comment »
As I have written about on several occasions, my firm, Grossman Marketing Group, put together our 100 Tips for Marketing Success this year to mark our 100th anniversary. 21 of the 100 tips involve sustainability, and were broken into four categories: 1) General Sustainability, 2) Green Promotional Products, 3) Green Design, 4) Green Printing. I [...]
Green Tips for Marketing Success: Part 3 of 4 (Green Design)
Posted in 100 Tips, Green Marketing, green printing, paper, tagged best practices, GDUSA, green design, green printing, recycled, soy inks on August 31, 2010 | Leave a Comment »
Here’s the third of four installments of our green marketing tips. These originally appeared in our our 100 Tips for Marketing Success, which we published earlier this year to mark our 100th anniversary. The two tips below focus on green design. Sustainability can help drive the design process. Where possible we help our clients create [...]
Preview of Graphic Design USA’s Green Issue
Posted in External Resources, tagged GDUSA, green design, green marketing, green printing, grossman marketing group, sustainability on October 1, 2009 | Leave a Comment »
Graphic Design USA, a leading industry magazine, published a Green Issue last fall which included some very useful resources for marketing professionals. They are releasing this year’s issue on October 15th. They distributed a preview e-newsletter yesterday and I was excited that my firm, Grossman Marketing Group, was included along with some other excellent design [...]
Graphic Design USA Survey on Impact of Environment on Design and Purchasing Decisions
Posted in External Resources, green printing, paper, PR, tagged Brendan O'Hara, carbon neutral, FSC, Graphic Design USA, green printing, grossman marketing group, paper, recycled, soy inks, wind power on June 22, 2009 | 4 Comments »
Graphic Design USA Magazine published its annual survey on printing trends in the design industry this month. The survey includes a page titled The Impact of Environment Matters On Your Design and Purchasing Decisions?” It is very clear that environmental issues are very important to designers and end-clients alike. Here are the key points made: [...]
Direct Mail Insight: Green Envelopes and the Big Picture
Posted in External Resources, green printing, paper, sustainability, tagged best practices, Cone Inc., conscious consumers, going green, green marketing, green printing, greenwashing, grossman marketing group, soy inks, Sustainable Marketing, Target Marketing on June 21, 2009 | 6 Comments »
Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then. Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]
Tips for selecting the right eco-friendly papers
Posted in green printing, paper, tagged best practices, FSC, green printing, new leaf, Renewable Energy on June 11, 2009 | 2 Comments »
****Guest post from David Grossman (SVP, Grossman Marketing Group)**** When getting ready to print a piece of marketing collateral, there are many ways in which you can make it more environmentally friendly. None is more important than your paper selection. There are a number of criteria by which you can evaluate your paper options: What [...]
Recent award for green marketing leadership
Posted in External Resources, PR, sustainability, tagged green marketing, green printing, grossman marketing group, NEDMA, sustainability, wind power, zipcar on May 28, 2009 | Leave a Comment »
I was honored and humbled to receive the 2009 New England Direct Marketing Association Prodigy Award, for my work in the green marketing and sustainability space. I received the award at the NEDMA 2009 Annual Conference held earlier this month at Bentley College in Waltham, Massachusetts. According to NEDMA, the Prodigy Award is given each [...]
Report on Boston Business Journal Green Business Summit
Posted in External Resources, PR, sustainability, tagged Boston Business Journal, environment, going green, green marketing, green printing, grossman marketing group, wind power, zipcar on May 18, 2009 | 5 Comments »
As I wrote last month, my firm was honored to receive a green business award at the Boston Business Journal Green Business Summit. We were especially excited to be the only firm in the marketing services space to be recognized. Many thanks to our client, Zipcar, for nominating us. The summit was held last Friday, [...]
Preview: BrightTALK Green Marketing Summit
Posted in PR, tagged green marketing, green printing, sustainability on April 23, 2009 | Leave a Comment »
I was flattered to be invited to present to the BrightTALK Green Marketing Summit tomorrow (Friday, 4/24). BrightTALK is aiming to become the “YouTube for Business,” meaning they arrange targeted meetings/summits online and then store the webcasts so people can watch them in the future (upon registration). According to the BrightTALK site, “This summit will [...]
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