By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) We have written often at Sustainable Ink about the importance of transparency, as well as the need to account for the environmental impact throughout a product’s lifecycle. With that in mind, we are pleased to see a positive step taken by some well-known corporations. [...]
Posts Tagged ‘green marketing’
Making Apparel Transparent: Companies Team Up to Measure Sustainability of Shoes, Clothes
Posted in Data/Report, External Resources, Green Marketing, Procurement, sustainability, tagged fossil fuels, sustainability, Sustainable Marketing, conscious consumers, green marketing, environment, wall street journal, going green, transparency, lifecycle, eco index, nike, Levi Strauss, Target, Energy Star, Timberland, Patagonia, Fast Company on July 28, 2010 | Leave a Comment »
Presentation Available from Target Marketing “Green Marketing Without Greenwashing” Webinar
Posted in External Resources, sustainability, tagged paper, green marketing, greenwashing, Target Marketing, FTC, webinar, Terrachoice on July 12, 2010 | 2 Comments »
I had the privilege of serving as a panelist this spring on a webinar put together by Target Marketing Magazine, titled, “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I spoke alongside an excellent group of panelists who covered a wide range of key issues related to green [...]
Highlights of Ceres Roadmap to Sustainability
Posted in Data/Report, sustainability, tagged sustainability, green marketing, grossman marketing group, best practices, zipcar, ceres, apple on June 27, 2010 | 1 Comment »
By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) Ceres’ report, titled “21st Century Corporation: The Ceres Roadmap to Sustainability” which it released earlier this spring, contains noteworthy proposals for corporate governance and green marketing. As a network of investors, environmental organizations and public interest groups, Ceres incorporates the private sector perspective into [...]
Poland Spring’s Missed Green Marketing Opportunity: A Discussion of Their New Eco-Sense Bottle
Posted in Data/Report, Green Marketing, sustainability, tagged green marketing, Cone Inc., greenwashing, transparency, Poland Spring, eco-logo, Terrachoice on April 25, 2010 | 8 Comments »
My company is a Poland Spring customer. We receive frequent deliveries of their 5-gallon water bottles for various water coolers stationed around our office. Last week, I noticed that the bottle had changed. It is now made of a darker blue plastic, and has a slightly different shape. When I looked closer, I saw that [...]
Report from Target Marketing “Green Marketing Without Greenwashing” Webinar
Posted in External Resources, PR, tagged FTC, green marketing, greenwashing, paper, Target Marketing, Terrachoice, webinar on April 15, 2010 | 3 Comments »
I had the opportunity to serve as a panelist last week in Target Marketing Magazine’s webinar, “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I spoke alongside an excellent group of panelists who covered a wide range of key issues around green marketing [they included Scot Case, Vice [...]
Green mail in a down economy
Posted in Data/Report, green printing, tagged wind power, Sustainable Marketing, conscious consumers, green marketing, going green, soy inks, Renewable Energy, recycled on March 8, 2010 | 4 Comments »
Target Marketing recently published an article titled “The Return of the Green Mail Debate,” which I wanted to share. The article’s premise is that during this economic downturn, sustainability is less important to marketers, and that once the economy rebounds there will be more interest from companies in being green in their marketing efforts. I [...]
Preview of Graphic Design USA’s Green Issue
Posted in External Resources, tagged sustainability, green marketing, grossman marketing group, green design, green printing, GDUSA on October 1, 2009 | Leave a Comment »
Graphic Design USA, a leading industry magazine, published a Green Issue last fall which included some very useful resources for marketing professionals. They are releasing this year’s issue on October 15th. They distributed a preview e-newsletter yesterday and I was excited that my firm, Grossman Marketing Group, was included along with some other excellent design [...]
Direct Mail Insight: Green Envelopes and the Big Picture
Posted in External Resources, green printing, paper, sustainability, tagged Sustainable Marketing, conscious consumers, green marketing, grossman marketing group, going green, best practices, green printing, soy inks, Cone Inc., greenwashing, Target Marketing on June 21, 2009 | 4 Comments »
Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then. Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]
Recent award for green marketing leadership
Posted in External Resources, PR, sustainability, tagged green marketing, green printing, grossman marketing group, NEDMA, sustainability, wind power, zipcar on May 28, 2009 | Leave a Comment »
I was honored and humbled to receive the 2009 New England Direct Marketing Association Prodigy Award, for my work in the green marketing and sustainability space. I received the award at the NEDMA 2009 Annual Conference held earlier this month at Bentley College in Waltham, Massachusetts. According to NEDMA, the Prodigy Award is given each [...]
The critical importance of transparency as part of sustainable communications – Ad Age
Posted in Data/Report, External Resources, sustainability, tagged advertising age, clownfish, conscious consumers, green marketing, sustainability on May 22, 2009 | Leave a Comment »
As most of those who read Sustainable Ink regularly know, I’ve been an advocate for transparency in everything individuals and companies do. I’m pleased to share an article that Diana Verde Nieto (CEO of Clownfish, a sustainability and communications consultancy based in the U.K.) wrote for Advertising Age, titled: The Four C’s of Survival: How [...]
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