As we approach the end of a very busy 2011, I’ve been seeing a lot of interesting year-end articles that I’ve been saving to read later. I thought it would be helpful to include a selection of them for you in one place: “A Manifesto for Sustainable Capitalism,” by Al Gore and David Blood, published [...]
Posts Tagged ‘green marketing’
Some Good Year-End Sustainability Reading
Posted in Uncategorized, tagged Al Gore, Cape Wind, energy efficiency, Google, green marketing, lifecycle, Method, Packaging, paper, Product Stewardship, Renewable Energy, sustainable capitalism, transportation, wall street journal, wind power on December 29, 2011 | 1 Comment »
Environmental Leader’s Q2 2011 Environmental & Energy Data Book Available
Posted in Data/Report, External Resources, sustainability, tagged best practices, carbon, emissions, energy, environmental leader, facilities, green marketing, management systems, recycled, reporting, strategy, supply chain, sustainability, transportation, waste on July 19, 2011 | 1 Comment »
Our friends at Environmental Leader have recently released their Q2 2011 Environmental & Energy Data Book. Here’s how they describe the document on their website: The book supplies busy executives and research teams with a collection of charts presenting environmental, sustainability and energy-related data on a quarterly basis. Our goal is to make the job of [...]
A Negative Tipping Point for FSC Certification
Posted in Green Marketing, green printing, paper, Procurement, Renewable Energy, sustainability, tagged FSC, green marketing, paper, recycled, Renewable Energy, soy inks, transparency, wind power on March 7, 2011 | 3 Comments »
Over the past few years, awareness has grown about FSC-certified papers and printing. FSC stands for Forest Stewardship Council, a group that works to ensure that the materials used are sourced responsibly. Each step in the chain (i.e. from forest to printer) must be traceable. The intent of the FSC system is to eliminate habitat [...]
Green Tips for Marketing Success: Part 4 of 4 (Green Printing)
Posted in 100 Tips, Green Marketing, green printing, paper, Renewable Energy, sustainability, tagged best practices, energy, Environmental Defense, FSC, going green, green marketing, green printing, grossman marketing group, paper, Paper Calculator, recycled, Renewable Energy, solar energy, soy inks, sustainability, Sustainable Marketing, wind power on September 7, 2010 | 1 Comment »
As I have written about on several occasions, my firm, Grossman Marketing Group, put together our 100 Tips for Marketing Success this year to mark our 100th anniversary. 21 of the 100 tips involve sustainability, and were broken into four categories: 1) General Sustainability, 2) Green Promotional Products, 3) Green Design, 4) Green Printing. I [...]
Making Apparel Transparent: Companies Team Up to Measure Sustainability of Shoes, Clothes
Posted in Data/Report, External Resources, Green Marketing, Procurement, sustainability, tagged conscious consumers, eco index, Energy Star, environment, Fast Company, fossil fuels, going green, green marketing, Levi Strauss, lifecycle, nike, Patagonia, sustainability, Sustainable Marketing, Target, Timberland, transparency, wall street journal on July 28, 2010 | 3 Comments »
By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) We have written often at Sustainable Ink about the importance of transparency, as well as the need to account for the environmental impact throughout a product’s lifecycle. With that in mind, we are pleased to see a positive step taken by some well-known corporations. [...]
Presentation Available from Target Marketing “Green Marketing Without Greenwashing” Webinar
Posted in External Resources, sustainability, tagged FTC, green marketing, greenwashing, paper, Target Marketing, Terrachoice, webinar on July 12, 2010 | 2 Comments »
I had the privilege of serving as a panelist this spring on a webinar put together by Target Marketing Magazine, titled, “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I spoke alongside an excellent group of panelists who covered a wide range of key issues related to green [...]
Highlights of Ceres Roadmap to Sustainability
Posted in Data/Report, sustainability, tagged apple, best practices, ceres, green marketing, grossman marketing group, sustainability, zipcar on June 27, 2010 | 1 Comment »
By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) Ceres’ report, titled “21st Century Corporation: The Ceres Roadmap to Sustainability” which it released earlier this spring, contains noteworthy proposals for corporate governance and green marketing. As a network of investors, environmental organizations and public interest groups, Ceres incorporates the private sector perspective into [...]
Poland Spring’s Missed Green Marketing Opportunity: A Discussion of Their New Eco-Sense Bottle
Posted in Data/Report, Green Marketing, sustainability, tagged Cone Inc., eco-logo, green marketing, greenwashing, Poland Spring, Terrachoice, transparency on April 25, 2010 | 12 Comments »
My company is a Poland Spring customer. We receive frequent deliveries of their 5-gallon water bottles for various water coolers stationed around our office. Last week, I noticed that the bottle had changed. It is now made of a darker blue plastic, and has a slightly different shape. When I looked closer, I saw that [...]
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