Hi all – I was pleased to be featured on GreenMarketingTV in late May, and wanted to share the article with you. Here’s a link. I have also included the text of the interview below: Green Entrepreneur Interview: Ben Grossman, Sustainable Direct Mail | Green Marketing TV http://www.greenmarketing.tv/2011/05/24/green-entrepreneur-interview-ben-grossman-sustainable-direct-mail/ Award-winning green entrepreneur, Ben Grossman of Grossman [...]
Posts Tagged ‘green design’
Green Tips for Marketing Success: Part 3 of 4 (Green Design)
Posted in 100 Tips, Green Marketing, green printing, paper, tagged best practices, GDUSA, green design, green printing, recycled, soy inks on August 31, 2010 | Leave a Comment »
Here’s the third of four installments of our green marketing tips. These originally appeared in our our 100 Tips for Marketing Success, which we published earlier this year to mark our 100th anniversary. The two tips below focus on green design. Sustainability can help drive the design process. Where possible we help our clients create [...]
Deloitte Report – Sustainability in Business Today: A Cross-Industry View
Posted in Data/Report, External Resources, Procurement, sustainability, tagged best practices, conscious consumers, Deloitte, green design, report, sustainability on August 9, 2010 | Leave a Comment »
By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) Despite widespread support for sustainability reforms, lofty rhetoric from CEOs and government incentivizes for businesses to “go green,” corporate sustainability improvements have been limited. To further probe why companies are not moving more aggressively on this front, Deloitte recently published a study that delineates [...]
Preview of Graphic Design USA’s Green Issue
Posted in External Resources, tagged GDUSA, green design, green marketing, green printing, grossman marketing group, sustainability on October 1, 2009 | Leave a Comment »
Graphic Design USA, a leading industry magazine, published a Green Issue last fall which included some very useful resources for marketing professionals. They are releasing this year’s issue on October 15th. They distributed a preview e-newsletter yesterday and I was excited that my firm, Grossman Marketing Group, was included along with some other excellent design [...]
Trendwatching.com’s 12 eco-trends to watch
Posted in External Resources, sustainability, tagged conscious consumers, environment, going green, green design, green marketing, Renewable Energy, solar energy, sustainability, Sustainable Marketing, Trendwatching.com, wind power on March 6, 2009 | Leave a Comment »
Hey all – I wanted to share this interesting briefing on Trendwatching.com about eco trends that present exciting opportunities for marketers and entrepreneurs. Trendwatching refers to these opportunities as an eco-bounty, and they provide the following definition: “ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic [...]
Excellent Green Design Newsletter
Posted in External Resources, green printing, paper, tagged green design, green printing, sustainability on February 25, 2009 | Leave a Comment »
Graphic Design USA, a news magazine for graphic designers and creative professionals, publishes two e-newsletters per month. One of them is entirely focused on green design issues. Here’s a link to the latest issue. The newsletter is free and features a wide range of interesting news snippets about paper, industry trends, etc. It’s worth a [...]
A spotlight on green design
Posted in External Resources, sustainability, tagged behance, green design, green marketing, sustainability on September 25, 2008 | Leave a Comment »
A friend of mine, Scott Belsky, runs a great company called Behance, which designs products and services for the creative community. One of their products is the Behance Network, which is a social network for creative professionals. It’s a great place where people share their work, look for gigs, and search for talent. Last week, [...]
BusinessWeek Online announces Green Business newsletter
Posted in External Resources, tagged business week, green design on April 15, 2008 | Leave a Comment »
As a past subscriber of BusinessWeek, I recently received an email announcing the launch of a monthly newsletter on green business. According to their website, the newsletter, which will be published from Spring 2008 until September 2008, is a “monthly digest of our reporting on how climate change, alternative energy development, and the sustainability movement [...]
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