This week’s Advertising Age features a very interesting and timely (Earth Day is this week) article, titled “Green-Marketing Revolution Defies Economic Downturn.” The writer, Jack Neff, starts off the article with the following statement: “Green marketing is turning out to be surprisingly recession-proof.” Neff points to product launch and sales data that indicate that even [...]
Posts Tagged ‘going green’
Ad Age: Green-Marketing Revolution Defies Economic Downturn
Posted in Data/Report, External Resources, sustainability, tagged advertising age, conscious consumers, going green, green marketing, Poll, Seventh Generation, sustainability, Sustainable Marketing on April 21, 2009 | 1 Comment »
Trendwatching.com’s 12 eco-trends to watch
Posted in External Resources, sustainability, tagged conscious consumers, environment, going green, green design, green marketing, Renewable Energy, solar energy, sustainability, Sustainable Marketing, Trendwatching.com, wind power on March 6, 2009 | Leave a Comment »
Hey all – I wanted to share this interesting briefing on Trendwatching.com about eco trends that present exciting opportunities for marketers and entrepreneurs. Trendwatching refers to these opportunities as an eco-bounty, and they provide the following definition: “ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic [...]
Green Hotels: The Business Case for Sustainability
Posted in Data/Report, sustainability, tagged best practices, environment, going green, Green hotels, LEED, sustainability on March 5, 2009 | 3 Comments »
A chat with the authors of High Performance Hospitality: Sustainable Hotel Case Studies I had the chance to catch up last month with Amisha Parekh and Michele Diener, two of the three authors of High Performance Hospitality: Sustainable Hotel Case Studies, a lodging industry textbook. At a time when the Westin is launching its Element [...]
Key findings from Direct Marketing Going Green panel
Posted in External Resources, PR, sustainability, tagged environment, FSC, going green, green printing, grossman marketing group, Renewable Energy, soy inks, sustainability, Sustainable Marketing, wind power on March 4, 2009 | 3 Comments »
As I wrote before, I was on a panel titled “DM Going Green – Separating Fact and Fiction” on January 13. The session, which was organized by the New England Direct Marketing Association, was interesting and the conversation was lively. Floyd Kemske, who serves as Editor of NEDMA News and Creative Director at Amergent, wrote [...]
Financial Times: Why sustainability is still going strong
Posted in External Resources, sustainability, tagged best practices, Financial Times, going green, Renewable Energy, sustainability on February 17, 2009 | Leave a Comment »
A friend of mine sent along the following link to a piece written by Duke professors Daniel Vermeer and Robert Clemen, about the importance of a refined sustainability strategy during this economic crisis. Vermeer is the executive director of the Corporate Sustainability Initiative at the Duke Fuqua School of Business, and Clemen is professor and [...]
News roundup – it’s about the wind
Posted in External Resources, PR, Renewable Energy, sustainability, Uncategorized, tagged fossil fuels, going green, green marketing, grossman marketing group, Renewable Energy, sustainability, T. Boone Pickens, wind power on January 27, 2009 | Leave a Comment »
As I have written in the past, renewable energy is critical to our nation’s future – not only from a carbon emissions perspective but also for national security reasons. My firm’s adoption of and support for renewable energy (we offset 100% of our energy with Green-e certified wind power through Renewable Choice, the firm that [...]
Tips from Deloitte: Top 10 list to green your client site
Posted in External Resources, sustainability, tagged Deloitte, going green, sustainability on November 19, 2008 | Leave a Comment »
A friend at Deloitte has made me aware of his firm’s “Greening the Dot” program, aimed at helping create awareness among Deloitte’s large employee base that being environmentally-friendly is an important thing to do. The leaders of this effort frequently send out newsletters with tips to go green and initiatives that the firm is designing [...]
Newsweek: Green really means business
Posted in External Resources, sustainability, tagged going green, green marketing, Newsweek, sustainability on September 23, 2008 | 2 Comments »
I had the chance to read an excellent essay in the 9/22/08 issue of Newsweek, by Zachary Karabell of RiverTwice Research, which I strongly recommend. The main message of the article is that in an era of high energy costs, a company that has sustainable business practices will likely be able to save money and [...]
Boston Globe article on Green Movement in Somerville, MA (where Grossman Marketing Group is headquartered)
Posted in sustainability, tagged boston globe, davis square, diesel cafe, going green on May 15, 2008 | 2 Comments »
Over the weekend, the Boston Globe wrote an article on a Somerville, MA green movement that is catching on. The program, called GoGreen Davis Square,focuses on Davis Square, which is near Tufts University, and it involves local businesses. The goal is to make Davis Square carbon neutral – which for a large group of service-based [...]
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