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Posts Tagged ‘going green’

Making Apparel Transparent: Companies Team Up to Measure Sustainability of Shoes, Clothes

Posted in Data/Report, External Resources, Green Marketing, Procurement, sustainability, tagged , , , , , , , , , , , , , , , , , on July 28, 2010 | Leave a Comment »

By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) We have written often at Sustainable Ink about the importance of transparency, as well as the need to account for the environmental impact throughout a product’s lifecycle.  With that in mind, we are pleased to see a positive step taken by some well-known corporations. [...]

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Green is Lean: An Inside Look at Sustainable Purchasing at DHL Americas

Posted in Procurement, sustainability, tagged , , , , , , , , , , on July 26, 2010 | 1 Comment »

In our effort to explore green business issues and the impact sustainability has on organizations’ purchasing patterns, we are proud to interview  Wayne Evans, Senior Vice President for Procurement, the Americas, DHL.  During the interview, Wayne reflected on his team’s commitment to sustainability, and how he and his colleagues have found that green business practices [...]

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Whole Foods/Cork ReHarvest Partnership: A Best Practice in Product Lifecycle Management

Posted in Data/Report, Green Facilities, sustainability, tagged , , , , , , , , on June 28, 2010 | 1 Comment »

Earlier this spring, Whole Foods Market and Cork ReHarvest announced a partnership to allow Whole Foods customers to leave wine corks in drop boxes in all Whole Foods stores in the United States, Canada and the United Kingdomto be recycled.  This is an interesting program with a great focus on the lifecycle of products. Although [...]

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Green mail in a down economy

Posted in Data/Report, green printing, tagged , , , , , , , on March 8, 2010 | 4 Comments »

Target Marketing recently published an article titled “The Return of the Green Mail Debate,” which I wanted to share.  The article’s premise is that during this economic downturn, sustainability is less important to marketers, and that once the economy rebounds there will be more interest from companies in being green in their marketing efforts. I [...]

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Follow up to key idea from the Environmental Defense Unconference: Corporate Collaboration on Sustainability

Posted in External Resources, sustainability, tagged , , , , , on November 15, 2009 | Leave a Comment »

On this blog, my summer colleague, Lenora Deslandes, discussed her observations on the Environmental Defense Unconference in Boston.  One of the main ideas she highlighted was the need for companies to share best practices in sustainability in order to advance our common good. Therefore, I was excited to read in the New York Times this [...]

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Direct Mail Insight: Green Envelopes and the Big Picture

Posted in External Resources, green printing, paper, sustainability, tagged , , , , , , , , , , on June 21, 2009 | 4 Comments »

Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then.  Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]

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An inside look at the greening of Harvard Business School

Posted in Data/Report, External Resources, sustainability, tagged , , , , , , , , , on June 9, 2009 | 1 Comment »

I’m pleased to include a guest post from Katharine Randel, who is a staff member of the Marketing Unit at Harvard Business School, as well as a member of the school’s Green Team.  I met Kathy earlier this year when I gave a presentation on green marketing and green business issues to the HBS Green [...]

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Report on Boston Business Journal Green Business Summit

Posted in External Resources, PR, sustainability, tagged , , , , , , , on May 18, 2009 | 4 Comments »

As I wrote last month, my firm was honored to receive a green business award at the Boston Business Journal Green Business Summit.  We were especially excited to be the only firm in the marketing services space to be recognized.  Many thanks to our client, Zipcar, for nominating us. The summit was held last Friday, [...]

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Ad Age: Green-Marketing Revolution Defies Economic Downturn

Posted in Data/Report, External Resources, sustainability, tagged , , , , , , , on April 21, 2009 | Leave a Comment »

This week’s Advertising Age features a very interesting and timely (Earth Day is this week) article, titled “Green-Marketing Revolution Defies Economic Downturn.” The writer, Jack Neff, starts off the article with the following statement: “Green marketing is turning out to be surprisingly recession-proof.” Neff points to product launch and sales data that indicate that even [...]

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Trendwatching.com’s 12 eco-trends to watch

Posted in External Resources, sustainability, tagged , , , , , , , , , , on March 6, 2009 | Leave a Comment »

Hey all – I wanted to share this interesting briefing on Trendwatching.com about eco trends that present exciting opportunities for marketers and entrepreneurs. Trendwatching refers to these opportunities as an eco-bounty, and they provide the following definition: “ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic [...]

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