Hi all – I was pleased to be featured on GreenMarketingTV in late May, and wanted to share the article with you. Here’s a link. I have also included the text of the interview below: Green Entrepreneur Interview: Ben Grossman, Sustainable Direct Mail | Green Marketing TV http://www.greenmarketing.tv/2011/05/24/green-entrepreneur-interview-ben-grossman-sustainable-direct-mail/ Award-winning green entrepreneur, Ben Grossman of Grossman [...]
Posts Tagged ‘going green’
Green Tips for Marketing Success: Part 4 of 4 (Green Printing)
Posted in 100 Tips, Green Marketing, green printing, paper, Renewable Energy, sustainability, tagged best practices, energy, Environmental Defense, FSC, going green, green marketing, green printing, grossman marketing group, paper, Paper Calculator, recycled, Renewable Energy, solar energy, soy inks, sustainability, Sustainable Marketing, wind power on September 7, 2010 | 1 Comment »
As I have written about on several occasions, my firm, Grossman Marketing Group, put together our 100 Tips for Marketing Success this year to mark our 100th anniversary. 21 of the 100 tips involve sustainability, and were broken into four categories: 1) General Sustainability, 2) Green Promotional Products, 3) Green Design, 4) Green Printing. I [...]
Making Apparel Transparent: Companies Team Up to Measure Sustainability of Shoes, Clothes
Posted in Data/Report, External Resources, Green Marketing, Procurement, sustainability, tagged conscious consumers, eco index, Energy Star, environment, Fast Company, fossil fuels, going green, green marketing, Levi Strauss, lifecycle, nike, Patagonia, sustainability, Sustainable Marketing, Target, Timberland, transparency, wall street journal on July 28, 2010 | 3 Comments »
By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) We have written often at Sustainable Ink about the importance of transparency, as well as the need to account for the environmental impact throughout a product’s lifecycle. With that in mind, we are pleased to see a positive step taken by some well-known corporations. [...]
Green is Lean: An Inside Look at Sustainable Purchasing at DHL Americas
Posted in Procurement, sustainability, tagged best practices, DHL, energy, environment, going green, Green purchasing, paper, Procurement, recycled, Renewable Energy, sustainability on July 26, 2010 | 3 Comments »
In our effort to explore green business issues and the impact sustainability has on organizations’ purchasing patterns, we are proud to interview Wayne Evans, Senior Vice President for Procurement, the Americas, DHL. During the interview, Wayne reflected on his team’s commitment to sustainability, and how he and his colleagues have found that green business practices [...]
Whole Foods/Cork ReHarvest Partnership: A Best Practice in Product Lifecycle Management
Posted in Data/Report, Green Facilities, sustainability, tagged best practices, conscious consumers, going green, grossman marketing group, lifecycle, preserve, recycled, sustainability, whole foods on June 28, 2010 | 2 Comments »
Earlier this spring, Whole Foods Market and Cork ReHarvest announced a partnership to allow Whole Foods customers to leave wine corks in drop boxes in all Whole Foods stores in the United States, Canada and the United Kingdomto be recycled. This is an interesting program with a great focus on the lifecycle of products. Although [...]
Green mail in a down economy
Posted in Data/Report, green printing, tagged conscious consumers, going green, green marketing, recycled, Renewable Energy, soy inks, Sustainable Marketing, wind power on March 8, 2010 | 5 Comments »
Target Marketing recently published an article titled “The Return of the Green Mail Debate,” which I wanted to share. The article’s premise is that during this economic downturn, sustainability is less important to marketers, and that once the economy rebounds there will be more interest from companies in being green in their marketing efforts. I [...]
Follow up to key idea from the Environmental Defense Unconference: Corporate Collaboration on Sustainability
Posted in External Resources, sustainability, tagged best practices, collaboration, Environmental Defense, going green, New York Times, sustainability on November 15, 2009 | Leave a Comment »
On this blog, my summer colleague, Lenora Deslandes, discussed her observations on the Environmental Defense Unconference in Boston. One of the main ideas she highlighted was the need for companies to share best practices in sustainability in order to advance our common good. Therefore, I was excited to read in the New York Times this [...]
Direct Mail Insight: Green Envelopes and the Big Picture
Posted in External Resources, green printing, paper, sustainability, tagged best practices, Cone Inc., conscious consumers, going green, green marketing, green printing, greenwashing, grossman marketing group, soy inks, Sustainable Marketing, Target Marketing on June 21, 2009 | 6 Comments »
Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then. Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]
An inside look at the greening of Harvard Business School
Posted in Data/Report, External Resources, sustainability, tagged best practices, co2, environment, fossil fuels, going green, harvard, hbs, Renewable Energy, solar energy, sustainability on June 9, 2009 | 2 Comments »
I’m pleased to include a guest post from Katharine Randel, who is a staff member of the Marketing Unit at Harvard Business School, as well as a member of the school’s Green Team. I met Kathy earlier this year when I gave a presentation on green marketing and green business issues to the HBS Green [...]
Report on Boston Business Journal Green Business Summit
Posted in External Resources, PR, sustainability, tagged Boston Business Journal, environment, going green, green marketing, green printing, grossman marketing group, wind power, zipcar on May 18, 2009 | 5 Comments »
As I wrote last month, my firm was honored to receive a green business award at the Boston Business Journal Green Business Summit. We were especially excited to be the only firm in the marketing services space to be recognized. Many thanks to our client, Zipcar, for nominating us. The summit was held last Friday, [...]
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