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Posts Tagged ‘FSC’

Graphic Design USA Survey on Impact of Environment on Design and Purchasing Decisions

Posted in External Resources, PR, green printing, paper, tagged , , , , , , , , , on June 22, 2009 | 3 Comments »

Graphic Design USA Magazine published its annual survey on printing trends in the design industry this month.  The survey includes a page titled The Impact of Environment Matters On Your Design and Purchasing Decisions?” It is very clear that environmental issues are very important to designers and end-clients alike.  Here are the key points made: [...]

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Tips for selecting the right eco-friendly papers

Posted in green printing, paper, tagged , , , , on June 11, 2009 | Leave a Comment »

****Guest post from David Grossman (SVP, Grossman Marketing Group)**** When getting ready to print a piece of marketing collateral, there are many ways in which you can make it more environmentally friendly.  None is more important than your paper selection. There are a number of criteria by which you can evaluate your paper options: What [...]

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WSJ: Interesting report on eco-logos and green marketing

Posted in External Resources, green printing, sustainability, tagged , , , , , , , on April 1, 2009 | 3 Comments »

The Wall Street Journal has an interesting report in Thursday’s issue titled: “As Eco-Seals Proliferate, So Do Doubts.” The article discusses how a number of unregulated organizations that purport to verify “green” product claims have sprouted up, which only makes buying these products even more confusing for businesses and consumers. Here are the two main [...]

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Key findings from Direct Marketing Going Green panel

Posted in External Resources, PR, sustainability, tagged , , , , , , , , , on March 4, 2009 | 2 Comments »

As I wrote before, I was on a panel titled “DM Going Green – Separating Fact and Fiction” on January 13.  The session, which was organized by the New England Direct Marketing Association, was interesting and the conversation was lively. Floyd Kemske, who serves as Editor of NEDMA News and Creative Director at Amergent, wrote [...]

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A focus on green printing

Posted in green printing, paper, tagged , , , , , , on June 1, 2008 | 4 Comments »

I work with a wide variety of clients to help them design and execute environmentally-friendly marketing campaigns. A principal component of these programs involves print (direct mail, sales literature, annual reports, etc). Over the last year, I have tried to distill a lot of what I have read and learned into 5 simple steps to [...]

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