By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) We have written often at Sustainable Ink about the importance of transparency, as well as the need to account for the environmental impact throughout a product’s lifecycle. With that in mind, we are pleased to see a positive step taken by some well-known corporations. [...]
Posts Tagged ‘fossil fuels’
Making Apparel Transparent: Companies Team Up to Measure Sustainability of Shoes, Clothes
Posted in Data/Report, External Resources, Green Marketing, Procurement, sustainability, tagged conscious consumers, eco index, Energy Star, environment, Fast Company, fossil fuels, going green, green marketing, Levi Strauss, lifecycle, nike, Patagonia, sustainability, Sustainable Marketing, Target, Timberland, transparency, wall street journal on July 28, 2010 | 3 Comments »
An inside look at the greening of Harvard Business School
Posted in Data/Report, External Resources, sustainability, tagged best practices, co2, environment, fossil fuels, going green, harvard, hbs, Renewable Energy, solar energy, sustainability on June 9, 2009 | 2 Comments »
I’m pleased to include a guest post from Katharine Randel, who is a staff member of the Marketing Unit at Harvard Business School, as well as a member of the school’s Green Team. I met Kathy earlier this year when I gave a presentation on green marketing and green business issues to the HBS Green [...]
News roundup – it’s about the wind
Posted in External Resources, PR, Renewable Energy, sustainability, Uncategorized, tagged fossil fuels, going green, green marketing, grossman marketing group, Renewable Energy, sustainability, T. Boone Pickens, wind power on January 27, 2009 | Leave a Comment »
As I have written in the past, renewable energy is critical to our nation’s future – not only from a carbon emissions perspective but also for national security reasons. My firm’s adoption of and support for renewable energy (we offset 100% of our energy with Green-e certified wind power through Renewable Choice, the firm that [...]
Sustainability, and why it matters now
Posted in sustainability, tagged fossil fuels, shareholder value, sustainability on November 6, 2007 | 2 Comments »
What it means Sustainability means assuring the long-term survival of our planet by conserving and caring for its resources rather than depleting or permanently damaging them. Our growing awareness of the effects of climate change and deforestation makes sustainability and environmental stewardship everyone’s concern today. Why it matters For companies, sustainability and profitability go hand-in-hand. [...]
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