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Posts Tagged ‘Environmental Defense’

Hi all – I was pleased to be featured on GreenMarketingTV in late May, and wanted to share the article with you.  Here’s a link.  I have also included the text of the interview below: Green Entrepreneur Interview: Ben Grossman, Sustainable Direct Mail | Green Marketing TV http://www.greenmarketing.tv/2011/05/24/green-entrepreneur-interview-ben-grossman-sustainable-direct-mail/ Award-winning green entrepreneur, Ben Grossman of Grossman [...]

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As I have written about on several occasions, my firm, Grossman Marketing Group, put together our 100 Tips for Marketing Success this year to mark our 100th anniversary.  21 of the 100 tips involve sustainability, and were broken into four categories: 1) General Sustainability, 2) Green Promotional Products, 3) Green Design, 4) Green Printing.  I [...]

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On this blog, my summer colleague, Lenora Deslandes, discussed her observations on the Environmental Defense Unconference in Boston.  One of the main ideas she highlighted was the need for companies to share best practices in sustainability in order to advance our common good. Therefore, I was excited to read in the New York Times this [...]

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My firm recently produced envelopes for a mailing on behalf of the Democratic Senatorial Campaign Committee for Nexus Direct, a full-service direct marketing agency located in Virginia Beach, VA. This fundraising appeal, comprised of 1.9 million pieces, was signed by former Vice President Al Gore. In keeping with his unwavering commitment to fighting global warming, [...]

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By Lenora Deslandes (Green Marketing & Sustainability Practice, Grossman Marketing Group) Sustainability and the environment have been my main areas of study for the past three years at Boston University. After speaking with professors about issues and serving as an active member of a wide array of sustainability initiatives on the BU campus, I decided [...]

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The Wall Street Journal has an interesting report in Thursday’s issue titled: “As Eco-Seals Proliferate, So Do Doubts.” The article discusses how a number of unregulated organizations that purport to verify “green” product claims have sprouted up, which only makes buying these products even more confusing for businesses and consumers. Here are the two main [...]

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I frequently encourage clients as well as readers of my blog to be transparent about the environmental savings derived from “going green” with their marketing and communications. My firm works with the Massachusetts League of Environmental Voters (MLEV), whose mission is to advocate for sound environmental policies and to elect pro-environmental candidates who will adopt [...]

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I have written on a number of occasions about the importance of green business practices – both because they are good for the world around us as well as because they can be profit drivers for an organization. Once an organization has decided to adopt green practices, it is very important that they quantify the [...]

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I work with a wide variety of clients to help them design and execute environmentally-friendly marketing campaigns. A principal component of these programs involves print (direct mail, sales literature, annual reports, etc). Over the last year, I have tried to distill a lot of what I have read and learned into 5 simple steps to [...]

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Below is a link to a paper savings calculator that Environmental Defense, a leading environmental organization, has created. This is a great tool to use on projects to determine the environmental benefits of a specific paper with post-consumer content, versus its virgin fiber alternative. I prefer using this tool over other tools because it is [...]

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