Hi all – I was pleased to be featured on GreenMarketingTV in late May, and wanted to share the article with you. Here’s a link. I have also included the text of the interview below: Green Entrepreneur Interview: Ben Grossman, Sustainable Direct Mail | Green Marketing TV http://www.greenmarketing.tv/2011/05/24/green-entrepreneur-interview-ben-grossman-sustainable-direct-mail/ Award-winning green entrepreneur, Ben Grossman of Grossman [...]
Posts Tagged ‘Environmental Defense’
Green Tips for Marketing Success: Part 4 of 4 (Green Printing)
Posted in 100 Tips, Green Marketing, green printing, paper, Renewable Energy, sustainability, tagged best practices, energy, Environmental Defense, FSC, going green, green marketing, green printing, grossman marketing group, paper, Paper Calculator, recycled, Renewable Energy, solar energy, soy inks, sustainability, Sustainable Marketing, wind power on September 7, 2010 | 1 Comment »
As I have written about on several occasions, my firm, Grossman Marketing Group, put together our 100 Tips for Marketing Success this year to mark our 100th anniversary. 21 of the 100 tips involve sustainability, and were broken into four categories: 1) General Sustainability, 2) Green Promotional Products, 3) Green Design, 4) Green Printing. I [...]
Follow up to key idea from the Environmental Defense Unconference: Corporate Collaboration on Sustainability
Posted in External Resources, sustainability, tagged best practices, collaboration, Environmental Defense, going green, New York Times, sustainability on November 15, 2009 | Leave a Comment »
On this blog, my summer colleague, Lenora Deslandes, discussed her observations on the Environmental Defense Unconference in Boston. One of the main ideas she highlighted was the need for companies to share best practices in sustainability in order to advance our common good. Therefore, I was excited to read in the New York Times this [...]
Unique Environmental Approach to Al Gore Mailing
Posted in green printing, paper, Renewable Energy, sustainability, tagged Al Gore, Democratic Senatorial Campaign Committee, DSCC, envelope, Environmental Defense, green envelope, nexusdirect, Paper Calculator, post-consumer waste, recycled, union, union label, union printing, Vice President, wind power on July 2, 2009 | 5 Comments »
My firm recently produced envelopes for a mailing on behalf of the Democratic Senatorial Campaign Committee for Nexus Direct, a full-service direct marketing agency located in Virginia Beach, VA. This fundraising appeal, comprised of 1.9 million pieces, was signed by former Vice President Al Gore. In keeping with his unwavering commitment to fighting global warming, [...]
Highlights from Environmental Defense Green Business Unconference
Posted in Data/Report, sustainability, tagged Boston University, citizens bank, dig in, Environmental Defense, sodexo, Stop & Shop, sustainability, unconference on June 26, 2009 | 6 Comments »
By Lenora Deslandes (Green Marketing & Sustainability Practice, Grossman Marketing Group) Sustainability and the environment have been my main areas of study for the past three years at Boston University. After speaking with professors about issues and serving as an active member of a wide array of sustainability initiatives on the BU campus, I decided [...]
WSJ: Interesting report on eco-logos and green marketing
Posted in External Resources, green printing, sustainability, tagged conscious consumers, Environmental Defense, FSC, green marketing, green printing, sustainability, Sustainable Marketing, wall street journal on April 1, 2009 | 3 Comments »
The Wall Street Journal has an interesting report in Thursday’s issue titled: “As Eco-Seals Proliferate, So Do Doubts.” The article discusses how a number of unregulated organizations that purport to verify “green” product claims have sprouted up, which only makes buying these products even more confusing for businesses and consumers. Here are the two main [...]
Best practices in green printing: quantifying the benefits of going green – part 2
Posted in green printing, sustainability, tagged Environmental Defense, green printing, League of Conservation Voters, Massachusetts Leagoe of Environmental Voters, quantify, transparency on September 3, 2008 | Leave a Comment »
I frequently encourage clients as well as readers of my blog to be transparent about the environmental savings derived from “going green” with their marketing and communications. My firm works with the Massachusetts League of Environmental Voters (MLEV), whose mission is to advocate for sound environmental policies and to elect pro-environmental candidates who will adopt [...]
Best practices in green printing: quantifying the benefits of going green
Posted in sustainability, tagged Cone Inc., Environmental Defense, green printing, Mohawk on July 14, 2008 | 1 Comment »
I have written on a number of occasions about the importance of green business practices – both because they are good for the world around us as well as because they can be profit drivers for an organization. Once an organization has decided to adopt green practices, it is very important that they quantify the [...]
A focus on green printing
Posted in green printing, paper, tagged Environmental Defense, FSC, green marketing, green printing, paper, soy inks, wind power on June 1, 2008 | 4 Comments »
I work with a wide variety of clients to help them design and execute environmentally-friendly marketing campaigns. A principal component of these programs involves print (direct mail, sales literature, annual reports, etc). Over the last year, I have tried to distill a lot of what I have read and learned into 5 simple steps to [...]
Environmental Defense Paper Caluculator
Posted in paper, tagged Environmental Defense, paper, Paper Calculator on February 6, 2007 | 1 Comment »
Below is a link to a paper savings calculator that Environmental Defense, a leading environmental organization, has created. This is a great tool to use on projects to determine the environmental benefits of a specific paper with post-consumer content, versus its virgin fiber alternative. I prefer using this tool over other tools because it is [...]
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