Hi all – I was pleased to be featured on GreenMarketingTV in late May, and wanted to share the article with you. Here’s a link. I have also included the text of the interview below: Green Entrepreneur Interview: Ben Grossman, Sustainable Direct Mail | Green Marketing TV http://www.greenmarketing.tv/2011/05/24/green-entrepreneur-interview-ben-grossman-sustainable-direct-mail/ Award-winning green entrepreneur, Ben Grossman of Grossman [...]
Posts Tagged ‘environment’
Expanding the reach of Sustainable Ink
Posted in External Resources, PR, Renewable Energy, sustainability, tagged environment, netline, Renewable Energy, sustainability, thought leader, trends on June 20, 2011 | 2 Comments »
Thanks to amazing support from you, our readers, traffic has steadily grown to Sustainable Ink as sustainability has become a more critical issue to our future. As a result of this momentum, I was honored to be tapped to become part of a group of “Sustainability Thought Leaders” on a new site built by Netline [...]
Making Apparel Transparent: Companies Team Up to Measure Sustainability of Shoes, Clothes
Posted in Data/Report, External Resources, Green Marketing, Procurement, sustainability, tagged conscious consumers, eco index, Energy Star, environment, Fast Company, fossil fuels, going green, green marketing, Levi Strauss, lifecycle, nike, Patagonia, sustainability, Sustainable Marketing, Target, Timberland, transparency, wall street journal on July 28, 2010 | 3 Comments »
By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) We have written often at Sustainable Ink about the importance of transparency, as well as the need to account for the environmental impact throughout a product’s lifecycle. With that in mind, we are pleased to see a positive step taken by some well-known corporations. [...]
Green is Lean: An Inside Look at Sustainable Purchasing at DHL Americas
Posted in Procurement, sustainability, tagged best practices, DHL, energy, environment, going green, Green purchasing, paper, Procurement, recycled, Renewable Energy, sustainability on July 26, 2010 | 3 Comments »
In our effort to explore green business issues and the impact sustainability has on organizations’ purchasing patterns, we are proud to interview Wayne Evans, Senior Vice President for Procurement, the Americas, DHL. During the interview, Wayne reflected on his team’s commitment to sustainability, and how he and his colleagues have found that green business practices [...]
An inside look at the greening of Harvard Business School
Posted in Data/Report, External Resources, sustainability, tagged best practices, co2, environment, fossil fuels, going green, harvard, hbs, Renewable Energy, solar energy, sustainability on June 9, 2009 | 2 Comments »
I’m pleased to include a guest post from Katharine Randel, who is a staff member of the Marketing Unit at Harvard Business School, as well as a member of the school’s Green Team. I met Kathy earlier this year when I gave a presentation on green marketing and green business issues to the HBS Green [...]
Report on Boston Business Journal Green Business Summit
Posted in External Resources, PR, sustainability, tagged Boston Business Journal, environment, going green, green marketing, green printing, grossman marketing group, wind power, zipcar on May 18, 2009 | 5 Comments »
As I wrote last month, my firm was honored to receive a green business award at the Boston Business Journal Green Business Summit. We were especially excited to be the only firm in the marketing services space to be recognized. Many thanks to our client, Zipcar, for nominating us. The summit was held last Friday, [...]
Trendwatching.com’s 12 eco-trends to watch
Posted in External Resources, sustainability, tagged conscious consumers, environment, going green, green design, green marketing, Renewable Energy, solar energy, sustainability, Sustainable Marketing, Trendwatching.com, wind power on March 6, 2009 | Leave a Comment »
Hey all – I wanted to share this interesting briefing on Trendwatching.com about eco trends that present exciting opportunities for marketers and entrepreneurs. Trendwatching refers to these opportunities as an eco-bounty, and they provide the following definition: “ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic [...]
Green Hotels: The Business Case for Sustainability
Posted in Data/Report, sustainability, tagged best practices, environment, going green, Green hotels, LEED, sustainability on March 5, 2009 | 3 Comments »
A chat with the authors of High Performance Hospitality: Sustainable Hotel Case Studies I had the chance to catch up last month with Amisha Parekh and Michele Diener, two of the three authors of High Performance Hospitality: Sustainable Hotel Case Studies, a lodging industry textbook. At a time when the Westin is launching its Element [...]
Key findings from Direct Marketing Going Green panel
Posted in External Resources, PR, sustainability, tagged environment, FSC, going green, green printing, grossman marketing group, Renewable Energy, soy inks, sustainability, Sustainable Marketing, wind power on March 4, 2009 | 3 Comments »
As I wrote before, I was on a panel titled “DM Going Green – Separating Fact and Fiction” on January 13. The session, which was organized by the New England Direct Marketing Association, was interesting and the conversation was lively. Floyd Kemske, who serves as Editor of NEDMA News and Creative Director at Amergent, wrote [...]
EPA Revises Green Power Partnership Program Requirement
Posted in PR, Renewable Energy, sustainability, tagged environment, EPA, green marketing, wind power on March 1, 2009 | Leave a Comment »
I was glad to see that the U.S. Environmental Protection Agency (EPA) revised its Green Power Partnership program requirements last week. The Green Power Partnership is a voluntary program that encourages the use of renewable energy in the United States. My firm was chosen to be a Green Power Partner in 2008 because we offset [...]
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