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Posts Tagged ‘environment’

Making Apparel Transparent: Companies Team Up to Measure Sustainability of Shoes, Clothes

Posted in Data/Report, External Resources, Green Marketing, Procurement, sustainability, tagged , , , , , , , , , , , , , , , , , on July 28, 2010 | Leave a Comment »

By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) We have written often at Sustainable Ink about the importance of transparency, as well as the need to account for the environmental impact throughout a product’s lifecycle.  With that in mind, we are pleased to see a positive step taken by some well-known corporations. [...]

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Green is Lean: An Inside Look at Sustainable Purchasing at DHL Americas

Posted in Procurement, sustainability, tagged , , , , , , , , , , on July 26, 2010 | 1 Comment »

In our effort to explore green business issues and the impact sustainability has on organizations’ purchasing patterns, we are proud to interview  Wayne Evans, Senior Vice President for Procurement, the Americas, DHL.  During the interview, Wayne reflected on his team’s commitment to sustainability, and how he and his colleagues have found that green business practices [...]

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An inside look at the greening of Harvard Business School

Posted in Data/Report, External Resources, sustainability, tagged , , , , , , , , , on June 9, 2009 | 1 Comment »

I’m pleased to include a guest post from Katharine Randel, who is a staff member of the Marketing Unit at Harvard Business School, as well as a member of the school’s Green Team.  I met Kathy earlier this year when I gave a presentation on green marketing and green business issues to the HBS Green [...]

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Report on Boston Business Journal Green Business Summit

Posted in External Resources, PR, sustainability, tagged , , , , , , , on May 18, 2009 | 4 Comments »

As I wrote last month, my firm was honored to receive a green business award at the Boston Business Journal Green Business Summit.  We were especially excited to be the only firm in the marketing services space to be recognized.  Many thanks to our client, Zipcar, for nominating us. The summit was held last Friday, [...]

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Trendwatching.com’s 12 eco-trends to watch

Posted in External Resources, sustainability, tagged , , , , , , , , , , on March 6, 2009 | Leave a Comment »

Hey all – I wanted to share this interesting briefing on Trendwatching.com about eco trends that present exciting opportunities for marketers and entrepreneurs. Trendwatching refers to these opportunities as an eco-bounty, and they provide the following definition: “ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic [...]

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Green Hotels: The Business Case for Sustainability

Posted in Data/Report, sustainability, tagged , , , , , on March 5, 2009 | 2 Comments »

A chat with the authors of High Performance Hospitality: Sustainable Hotel Case Studies I had the chance to catch up last month with Amisha Parekh and Michele Diener, two of the three authors of High Performance Hospitality: Sustainable Hotel Case Studies, a lodging industry textbook.  At a time when the Westin is launching its Element [...]

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Key findings from Direct Marketing Going Green panel

Posted in External Resources, PR, sustainability, tagged , , , , , , , , , on March 4, 2009 | 2 Comments »

As I wrote before, I was on a panel titled “DM Going Green – Separating Fact and Fiction” on January 13.  The session, which was organized by the New England Direct Marketing Association, was interesting and the conversation was lively. Floyd Kemske, who serves as Editor of NEDMA News and Creative Director at Amergent, wrote [...]

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EPA Revises Green Power Partnership Program Requirement

Posted in PR, Renewable Energy, sustainability, tagged , , , on March 1, 2009 | Leave a Comment »

I was glad to see that the U.S. Environmental Protection Agency (EPA) revised its Green Power Partnership program requirements last week.  The Green Power Partnership is a voluntary program that encourages the use of renewable energy in the United States. My firm was chosen to be a Green Power Partner in 2008 because we offset [...]

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Boston Business Journal article on my firm – It pays to be green

Posted in External Resources, PR, sustainability, tagged , , , on January 9, 2009 | 1 Comment »

The Boston Business Journal has been publishing quick focus pieces on specific Boston-area businesses and the efforts they are taking to remain resilient during the recession.  My firm was pleased to be spotlighted.  Below is the article that appears in the Friday, 1/9/09 edition of the newspaper (I am also including a link): **** Marketer: [...]

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Green Marketing: Reducing the Impact on the Environment while Increasing the Impact on your Audience

Posted in PR, sustainability, tagged , , , on April 6, 2008 | 1 Comment »

Below is an article I recently submitted for publication to the Association of Fundraising Professional’s newsletter about green marketing for not-for-profits. Nevertheless, the lessons discussed are applicable to for-profit businesses as well. **** Nearly every day, when we open a newspaper or magazine or turn on the news, we see and hear something about the [...]

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