The Wall Street Journal has an interesting report in Thursday’s issue titled: “As Eco-Seals Proliferate, So Do Doubts.” The article discusses how a number of unregulated organizations that purport to verify “green” product claims have sprouted up, which only makes buying these products even more confusing for businesses and consumers. Here are the two main [...]
Posts Tagged ‘conscious consumers’
WSJ: Interesting report on eco-logos and green marketing
Posted in External Resources, green printing, sustainability, tagged conscious consumers, Environmental Defense, FSC, green marketing, green printing, sustainability, Sustainable Marketing, wall street journal on April 1, 2009 | 3 Comments »
Trendwatching.com’s 12 eco-trends to watch
Posted in External Resources, sustainability, tagged conscious consumers, environment, going green, green design, green marketing, Renewable Energy, solar energy, sustainability, Sustainable Marketing, Trendwatching.com, wind power on March 6, 2009 | Leave a Comment »
Hey all – I wanted to share this interesting briefing on Trendwatching.com about eco trends that present exciting opportunities for marketers and entrepreneurs. Trendwatching refers to these opportunities as an eco-bounty, and they provide the following definition: “ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic [...]
Doubleclick Performics (division of Google) report provides insights into green marketing online
Posted in Data/Report, sustainability, tagged conscious consumers, green marketing, value proposition on July 6, 2008 | Leave a Comment »
According to DoubleClick Performics’ recent Green Marketing Study, 60% of respondents who make online purchases say it is important that a company is environmentally conscious (although this report was released in April, I thought it was still very relevant and interesting). According to Doubleclick’s site, “In the survey of 1,087 adults, consumers indicated the most [...]
Interesting Research Study on Consumer Behavior
Posted in Data/Report, tagged conscious consumers on November 27, 2007 | Leave a Comment »
BBMG, a national marketing firm, has published an interesting report (in conjunction with marketing partners Global Strategy Group and Bagatto) on “conscious consumers” and the impact they are having on marketing. According to BBMG, the report “combines ethnographic research in three U.S. markets with a national survey of 2,007 adults to reveal how companies can [...]
GROSSMAN MARKETING GROUP
Tags
-
Top Posts
- Green Hotels: The Business Case for Sustainability
- Poland Spring's Missed Green Marketing Opportunity: A Discussion of Their New Eco-Sense Bottle
- Green business: chief sustainability officers, product innovation and employee education
- About Sustainable Ink
- Tips from Deloitte: Top 10 list to green your client site
- Direct Mail Insight: Green Envelopes and the Big Picture
- A focus on green printing
- Helpful links
- Green mail in a down economy
Archives
- April 2012
- December 2011
- July 2011
- June 2011
- March 2011
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- January 2010
- November 2009
- October 2009
- September 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- February 2007
- January 2007
