Hi all – I was pleased to be featured on GreenMarketingTV in late May, and wanted to share the article with you. Here’s a link. I have also included the text of the interview below: Green Entrepreneur Interview: Ben Grossman, Sustainable Direct Mail | Green Marketing TV http://www.greenmarketing.tv/2011/05/24/green-entrepreneur-interview-ben-grossman-sustainable-direct-mail/ Award-winning green entrepreneur, Ben Grossman of Grossman [...]
Posts Tagged ‘conscious consumers’
Green Tips for Marketing Success: Part 2 of 4 (Green Promotional Products)
Posted in 100 Tips, Green Marketing, sustainability, tagged best practices, biodegradable, conscious consumers, green promos on August 23, 2010 | Leave a Comment »
As I wrote in June, my firm, Grossman Marketing Group, published our 100 Tips for Marketing Success earlier this year to mark our 100th anniversary. Many of these tips involve sustainability. I’m proud to share the second installment of the “green” tips below. These focus on promotional products. A special thanks to my colleague, Kerry [...]
Deloitte Report – Sustainability in Business Today: A Cross-Industry View
Posted in Data/Report, External Resources, Procurement, sustainability, tagged best practices, conscious consumers, Deloitte, green design, report, sustainability on August 9, 2010 | Leave a Comment »
By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) Despite widespread support for sustainability reforms, lofty rhetoric from CEOs and government incentivizes for businesses to “go green,” corporate sustainability improvements have been limited. To further probe why companies are not moving more aggressively on this front, Deloitte recently published a study that delineates [...]
Making Apparel Transparent: Companies Team Up to Measure Sustainability of Shoes, Clothes
Posted in Data/Report, External Resources, Green Marketing, Procurement, sustainability, tagged conscious consumers, eco index, Energy Star, environment, Fast Company, fossil fuels, going green, green marketing, Levi Strauss, lifecycle, nike, Patagonia, sustainability, Sustainable Marketing, Target, Timberland, transparency, wall street journal on July 28, 2010 | 3 Comments »
By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) We have written often at Sustainable Ink about the importance of transparency, as well as the need to account for the environmental impact throughout a product’s lifecycle. With that in mind, we are pleased to see a positive step taken by some well-known corporations. [...]
Whole Foods/Cork ReHarvest Partnership: A Best Practice in Product Lifecycle Management
Posted in Data/Report, Green Facilities, sustainability, tagged best practices, conscious consumers, going green, grossman marketing group, lifecycle, preserve, recycled, sustainability, whole foods on June 28, 2010 | 2 Comments »
Earlier this spring, Whole Foods Market and Cork ReHarvest announced a partnership to allow Whole Foods customers to leave wine corks in drop boxes in all Whole Foods stores in the United States, Canada and the United Kingdomto be recycled. This is an interesting program with a great focus on the lifecycle of products. Although [...]
Green mail in a down economy
Posted in Data/Report, green printing, tagged conscious consumers, going green, green marketing, recycled, Renewable Energy, soy inks, Sustainable Marketing, wind power on March 8, 2010 | 5 Comments »
Target Marketing recently published an article titled “The Return of the Green Mail Debate,” which I wanted to share. The article’s premise is that during this economic downturn, sustainability is less important to marketers, and that once the economy rebounds there will be more interest from companies in being green in their marketing efforts. I [...]
Green business: chief sustainability officers, product innovation and employee education
Posted in External Resources, sustainability, tagged CNBC, conscious consumers, CSO, employee education, product innovation, sustainability on January 15, 2010 | 2 Comments »
An interesting article was posted on CNBC.com last week by Aman Singh, who is an editor with Vault and works with Fortune 500 companies on reporting their diversity recruitment strategies and initiatives. The piece started: Let’s face it. Even though nothing came out of Copenhagen, awareness of easily avoidable phrases like “climate change,” “green careers,” [...]
Direct Mail Insight: Green Envelopes and the Big Picture
Posted in External Resources, green printing, paper, sustainability, tagged best practices, Cone Inc., conscious consumers, going green, green marketing, green printing, greenwashing, grossman marketing group, soy inks, Sustainable Marketing, Target Marketing on June 21, 2009 | 6 Comments »
Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then. Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]
The critical importance of transparency as part of sustainable communications – Ad Age
Posted in Data/Report, External Resources, sustainability, tagged advertising age, clownfish, conscious consumers, green marketing, sustainability on May 22, 2009 | Leave a Comment »
As most of those who read Sustainable Ink regularly know, I’ve been an advocate for transparency in everything individuals and companies do. I’m pleased to share an article that Diana Verde Nieto (CEO of Clownfish, a sustainability and communications consultancy based in the U.K.) wrote for Advertising Age, titled: The Four C’s of Survival: How [...]
Ad Age: Green-Marketing Revolution Defies Economic Downturn
Posted in Data/Report, External Resources, sustainability, tagged advertising age, conscious consumers, going green, green marketing, Poll, Seventh Generation, sustainability, Sustainable Marketing on April 21, 2009 | 1 Comment »
This week’s Advertising Age features a very interesting and timely (Earth Day is this week) article, titled “Green-Marketing Revolution Defies Economic Downturn.” The writer, Jack Neff, starts off the article with the following statement: “Green marketing is turning out to be surprisingly recession-proof.” Neff points to product launch and sales data that indicate that even [...]
GROSSMAN MARKETING GROUP
Tags
-
Top Posts
- Green Hotels: The Business Case for Sustainability
- Poland Spring's Missed Green Marketing Opportunity: A Discussion of Their New Eco-Sense Bottle
- Green business: chief sustainability officers, product innovation and employee education
- Tips from Deloitte: Top 10 list to green your client site
- About Sustainable Ink
- Direct Mail Insight: Green Envelopes and the Big Picture
- Law Firm Adds Sustainability Initiative
- Helpful links
- A focus on green printing
- Green mail in a down economy
Archives
- April 2012
- December 2011
- July 2011
- June 2011
- March 2011
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- January 2010
- November 2009
- October 2009
- September 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- February 2007
- January 2007
