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Posts Tagged ‘conscious consumers’

Making Apparel Transparent: Companies Team Up to Measure Sustainability of Shoes, Clothes

Posted in Data/Report, External Resources, Green Marketing, Procurement, sustainability, tagged , , , , , , , , , , , , , , , , , on July 28, 2010 | Leave a Comment »

By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) We have written often at Sustainable Ink about the importance of transparency, as well as the need to account for the environmental impact throughout a product’s lifecycle.  With that in mind, we are pleased to see a positive step taken by some well-known corporations. [...]

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Whole Foods/Cork ReHarvest Partnership: A Best Practice in Product Lifecycle Management

Posted in Data/Report, Green Facilities, sustainability, tagged , , , , , , , , on June 28, 2010 | 1 Comment »

Earlier this spring, Whole Foods Market and Cork ReHarvest announced a partnership to allow Whole Foods customers to leave wine corks in drop boxes in all Whole Foods stores in the United States, Canada and the United Kingdomto be recycled.  This is an interesting program with a great focus on the lifecycle of products. Although [...]

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Green mail in a down economy

Posted in Data/Report, green printing, tagged , , , , , , , on March 8, 2010 | 4 Comments »

Target Marketing recently published an article titled “The Return of the Green Mail Debate,” which I wanted to share.  The article’s premise is that during this economic downturn, sustainability is less important to marketers, and that once the economy rebounds there will be more interest from companies in being green in their marketing efforts. I [...]

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Green business: chief sustainability officers, product innovation and employee education

Posted in External Resources, sustainability, tagged , , , , , on January 15, 2010 | 2 Comments »

An interesting article was posted on CNBC.com last week by Aman Singh, who is an editor with Vault and works with Fortune 500 companies on reporting their diversity recruitment strategies and initiatives.  The piece started: Let’s face it. Even though nothing came out of Copenhagen, awareness of easily avoidable phrases like “climate change,” “green careers,” [...]

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Direct Mail Insight: Green Envelopes and the Big Picture

Posted in External Resources, green printing, paper, sustainability, tagged , , , , , , , , , , on June 21, 2009 | 4 Comments »

Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then.  Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]

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The critical importance of transparency as part of sustainable communications – Ad Age

Posted in Data/Report, External Resources, sustainability, tagged , , , , on May 22, 2009 | Leave a Comment »

As most of those who read Sustainable Ink regularly know, I’ve been an advocate for transparency in everything individuals and companies do.  I’m pleased to share an article that Diana Verde Nieto (CEO of Clownfish, a sustainability and communications consultancy based in the U.K.) wrote for Advertising Age, titled: The Four C’s of Survival: How [...]

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Ad Age: Green-Marketing Revolution Defies Economic Downturn

Posted in Data/Report, External Resources, sustainability, tagged , , , , , , , on April 21, 2009 | Leave a Comment »

This week’s Advertising Age features a very interesting and timely (Earth Day is this week) article, titled “Green-Marketing Revolution Defies Economic Downturn.” The writer, Jack Neff, starts off the article with the following statement: “Green marketing is turning out to be surprisingly recession-proof.” Neff points to product launch and sales data that indicate that even [...]

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WSJ: Interesting report on eco-logos and green marketing

Posted in External Resources, green printing, sustainability, tagged , , , , , , , on April 1, 2009 | 3 Comments »

The Wall Street Journal has an interesting report in Thursday’s issue titled: “As Eco-Seals Proliferate, So Do Doubts.” The article discusses how a number of unregulated organizations that purport to verify “green” product claims have sprouted up, which only makes buying these products even more confusing for businesses and consumers. Here are the two main [...]

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Trendwatching.com’s 12 eco-trends to watch

Posted in External Resources, sustainability, tagged , , , , , , , , , , on March 6, 2009 | Leave a Comment »

Hey all – I wanted to share this interesting briefing on Trendwatching.com about eco trends that present exciting opportunities for marketers and entrepreneurs. Trendwatching refers to these opportunities as an eco-bounty, and they provide the following definition: “ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic [...]

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Doubleclick Performics (division of Google) report provides insights into green marketing online

Posted in Data/Report, sustainability, tagged , , on July 6, 2008 | Leave a Comment »

According to DoubleClick Performics’ recent Green Marketing Study, 60% of respondents who make online purchases say it is important that a company is environmentally conscious (although this report was released in April, I thought it was still very relevant and interesting). According to Doubleclick’s site, “In the survey of 1,087 adults, consumers indicated the most [...]

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