My company is a Poland Spring customer. We receive frequent deliveries of their 5-gallon water bottles for various water coolers stationed around our office. Last week, I noticed that the bottle had changed. It is now made of a darker blue plastic, and has a slightly different shape. When I looked closer, I saw that [...]
Posts Tagged ‘Cone Inc.’
Poland Spring’s Missed Green Marketing Opportunity: A Discussion of Their New Eco-Sense Bottle
Posted in Data/Report, Green Marketing, sustainability, tagged Cone Inc., eco-logo, green marketing, greenwashing, Poland Spring, Terrachoice, transparency on April 25, 2010 | 12 Comments »
Direct Mail Insight: Green Envelopes and the Big Picture
Posted in External Resources, green printing, paper, sustainability, tagged best practices, Cone Inc., conscious consumers, going green, green marketing, green printing, greenwashing, grossman marketing group, soy inks, Sustainable Marketing, Target Marketing on June 21, 2009 | 6 Comments »
Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then. Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]
Cone/Duke University: Cause Marketing Can Result In Sales Lift
Posted in Data/Report, External Resources, tagged cause marketing, Cone Inc. on October 19, 2008 | 1 Comment »
Cone, a leading marketing firm headquartered in Boston, recently published a report on cause marketing in conjunction with the firm’s 25th anniversary. Cone turned to my firm, Grossman Marketing Group, to print it in the most environmentally-friendly way possible (100% certified wind power, 100% post-consumer recycled paper, and soy inks were all used). As part [...]
Best practices in green printing: quantifying the benefits of going green
Posted in sustainability, tagged Cone Inc., Environmental Defense, green printing, Mohawk on July 14, 2008 | 1 Comment »
I have written on a number of occasions about the importance of green business practices – both because they are good for the world around us as well as because they can be profit drivers for an organization. Once an organization has decided to adopt green practices, it is very important that they quantify the [...]
GROSSMAN MARKETING GROUP
Tags
-
Top Posts
- Some Good Year-End Sustainability Reading
- Poland Spring's Missed Green Marketing Opportunity: A Discussion of Their New Eco-Sense Bottle
- Green Hotels: The Business Case for Sustainability
- Green business: chief sustainability officers, product innovation and employee education
- Cone/Duke University: Cause Marketing Can Result In Sales Lift
- About Sustainable Ink
- A focus on green printing
Archives
- December 2011
- July 2011
- June 2011
- March 2011
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- January 2010
- November 2009
- October 2009
- September 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- February 2007
- January 2007
