I had the privilege of serving on a panel in April at Columbia Business School during Reunion weekend titled “The Returns to Social Enterprise.” The panel was moderated by Ray Fisman, the Co-Director of the Social Enterprise Program at Columbia Business School. Please click on the image above to watch the video from our talk.
The conversation covered trends in social enterprise, renewable energy, as well as green marketing and the issue of transparency around green claims. There were also some excellent questions from the audience about sustainable procurement strategies. I was really impressed with my fellow panelists, and I think the whole video is interesting. In case you’re wondering, my portion starts around the 13-minute mark.The other panelists were: